Company and Personal News
Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Fanta World Zöldalma/Fanta
Date: 2008-03-28 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta....
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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NESTEA Vitao Vörös tea/NESTEA Vitao
Date: 2008-03-28 08:00:00
NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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Dynamic NESPRESSO
Date: 2008-03-28 08:00:00
The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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EuroShop 2008 „Made by Wanzl”
Date: 2008-03-28 08:00:00
Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...
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Plus turning into Spar
Date: 2008-03-28 08:00:00
Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...
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Algida Krémkönnyû Puncs jégkrém
Date: 2008-03-28 08:00:00
Krémkönnyű is now also available in punch flavouring....
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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One weekend, two competitions, six gold medals
Date: 2008-03-28 08:00:00
The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...
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30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
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Globetrotter store system in Köln – shopping in the 21st century
Date: 2008-03-28 08:00:00
All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...
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What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
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Trident Splash és Senses
Date: 2008-03-28 08:00:00
Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....
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Heineken Hungária ending a good year
Date: 2008-03-28 08:00:00
Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...
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Chocolate festival with bon-bon book
Date: 2008-03-28 08:00:00
A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...
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Canned beer increasingly popular
Date: 2008-03-28 08:00:00
Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...
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Makes even dirty work tidier
Date: 2008-03-28 08:00:00
Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...
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