Improved position for the 401-2,500 m² channel in the sweets segment

According to Nielsen, the 401-2,500 m² channel’s position improved (from 30 percent to 32) in the highest-selling sweets’ category (cooled countline sweets, sweet biscuits and chocolate bars – with sales above HUF 20 billion). Among cooled countline sweets, Túró Rudi was the market leader with two thirds of value sales. According to data from December 2008-November 2009, snack was at 29 percent, while cottage bonbon was at 5 percent. Average price of one unit in the category was HUF 112 (up from HUF 109 a year ago). Cooled countline sweets turnover in total fell by 6 percent in value and by 7 percent in volume. Private labels’ market share was around 9 percent. In the sweet biscuits category, plain sweet biscuit dominated with a 40-percent market share (up by 2 percent), household biscuit gained 1 percent and was at 19. Private labels earned 2 percentage points and were at 30 (the 401-2,500 m² channel grew here as well – by 4 percent in both value and volume). Chocolate bars: private labels increased their share from 18 percent to 21. Milk chocolate was the most popular with a 68-percent value share – dark chocolate was at 24 percent (the 401-2,500 m² channel grew by 2 percent). Retail sales of praline augmented by 3 percent in value but dropped by 4 in volume. Ice cream sales improved by 3 percent and sales surpassed the HUF 18 billion limit (volume sales remained stable at 24 million litres).