News and articles
Energising fake blood
Date: 2010-07-06 08:00:00
A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...
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Modern oils in several flavours
Date: 2010-07-06 08:00:00
Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...
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New in-store opportunities in three CO-OP chains
Date: 2010-07-06 08:00:00
POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...
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From the forest to the kitchen
Date: 2010-07-06 08:00:00
Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...
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Facing the challenge in New York – part 10
Date: 2010-07-06 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I have started working in Greenwich L’escale –...
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Joya soy product's
Date: 2010-07-06 08:00:00
A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....
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Ecologic packaging for the milk industry
Date: 2010-07-06 08:00:00
A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...
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The margarine market expanded despite the recession
Date: 2010-07-06 08:00:00
According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...
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Tesco launches nationwide waste collecting campaign
Date: 2010-07-06 08:00:00
Tesco Hungary is a champion of selective waste collection, therefore from 11 June until 29 August 2010 they run a campaign for collecting PET bottles and aluminium boxes, in cooperation...
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Captain Pöttyös returns to the Children’s Island
Date: 2010-07-06 08:00:00
Captain Pöttyös will return to the T-Home Children’s Island on the Óbudai Island every weekend, for four weeks starting on 5 June. This series of exciting free programmes lines up...
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I miss Roland!
Date: 2010-07-06 08:00:00
Andrea Sarrang, the owner of Café Erté says about Roland Oláh: – We got on really well from the first moment. I really liked his passion, ambition and conscious quest...
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Beer specialty with lemon
Date: 2010-07-06 08:00:00
Beer specialty with lemon, the first flavoured beer in the medium price category....
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Retail keeps plunging
Date: 2010-07-06 08:00:00
According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...
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Large packaging units sell better
Date: 2010-07-06 08:00:00
Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...
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Tchibo’s new commercial director
Date: 2010-07-06 08:00:00
Attila Sófalvi is the new commercial director of Tchibo Budapest Kft. from 1 May 2010. The new executive is 37 years old and started his career at Nestlé Hungary. Later...
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Play with Detki!
Date: 2010-07-06 08:00:00
Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...
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Feeling of comfort
Date: 2010-07-06 08:00:00
Wind often disturbs guests on terraces, but shades that can be rolled out sideways solve this problem. British pub and bar owners had the chance this summer to order aluminium...
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Real Nature curds
Date: 2010-07-06 08:00:00
Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....
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The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...
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Sugar-free soft drinks – now in the lower categories too
Date: 2010-07-06 08:00:00
Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...
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Colgate-Palmolive’s new managing director
Date: 2010-07-06 08:00:00
From 1 April 2010, a new managing director supervises Colgate-Pa lmolive’s business activity in Hungary: Péter Juhász returned from London where he worked as sales director of GlaxoSmithKline Consumer Healthcare....
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Free research tool for advertisers and agencies
Date: 2010-07-06 08:00:00
IAB Europe and Google will launch a service called Consumer Commerce Barometer (CCB), which provides agencies and advertisers with consumer data. CCB is a free on-line research tool that relies...
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POPAI Master Course
Date: 2010-07-06 08:00:00
POPAI Association closed the first six months of 2010 with a meeting on 3 July. The topic was ‘Crisis Solutions’ and Eszter Melisek, Nielsen’s client service director gave the keynote...
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MIZO Butter
Date: 2010-07-06 08:00:00
A real novelty: butter that is easy to spread even when it is cold....
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Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...
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Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00
Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...
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New marketing and advertising directors at Árukereső
Date: 2010-07-06 08:00:00
From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...
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Who will be the most talented young Hungarian?
Date: 2010-07-06 08:00:00
Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...
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Responsible leaflet issuance in the spirit of sustainability
Date: 2010-07-06 08:00:00
SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...
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Retail Marketing Conference, London
Date: 2010-07-06 08:00:00
On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...
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