News and articles

Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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miss sporty Lasting Finish 7days tartós körömlakk

Bright colours lasting for up to 7 days!...

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Celine Dion Sensational

Sensational is a fabulous and flowery fragrance: ethereal, fresh an elegant....

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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New chairman for ÉFOSZ

Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...

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New instant product for Omnia

A new instant coffee, Omnia Instant Freeze Dried has been added to the Sara Lee range of coffees. During the Freeze Drying process, coffee is first frozen at -45 degrees,...

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News

Agrana expanding in the Balkans. The EUR 40 million plant recently opened in Brcko, Bosnia is a joint project with the Studen sugar factory. Agrana has recently acquired a 50...

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Aperitif a la française celebrating its fifth birthday

The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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Rama csészés margarinok (Rama Classic 250g és 500g, Rama Harmónia 250g és 500g, Rama Sós 500g, Rama MultiVita 500g)

Rama margarines in tubs have been renewed both internally and externally....

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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel

The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...

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Another award for Milli

According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...

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First Marché opened in Hungary

The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...

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Agricultural Marketing Centre programs for August

The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...

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An efficient foreign legion

Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....

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Traditional stores till strong in Poland

Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...

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Rexona for Teens

Rexona Dance Energy takes advantage of the enthusiasm teenagers have for new things. It is a new anti-perspirant aerosol with a sweet fragrance, which is based on the platform of...

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Haribo Goldbären 6 ízû

The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...

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Forum about packaging for fish

Packforum®, the European customer centre of Sealed Air Cryovac located near Paris held its second global fish and seafood event on 9-10. May. The program included a seminar on packaging...

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Apenta against drugs

A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....

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