News and articles

Házi Arany’s 15-gram Salicyl and Sodium Benzoate products

Házi Arany’s 15-gram Salicyl and Sodium Benzoate products will appear in stores for the preserving and pickling season with a new packaging....

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Mystery shopping is in the focus

In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...

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A slight contraction on the condiment market

Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...

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Pedigree® Adoption Programme continues

Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...

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Long lasting freshness for men

Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...

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nterest for EuroShop does not slacken

Six Hungarian companies will participate at next year’s EuroShop trade fair. The triannual event will be held on 26 February-2 March 2011 in Düsseldorf, where EuroConcept, EuroSales, EuroCIS and EuroExpo...

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The market does not expand, but it evolves

According to Norbert Káhn, Gyermely Zrt.’s commercial director the pasta market has been at a standstill in the past three years. Hungarian consumers still prefer egg pasta, which has a...

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PICK Grill family

There are 11 products in the PICK Grill family, which appears in stores this summer....

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Food product prices did not grow above the average

After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...

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The ice tea market is going greener

– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....

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New executives in Borsodi’s management

Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...

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Liquid detergents of the future

After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...

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Why does UHT milk have a longer shelf life?

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

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Hot summer, long drinks

Present alcohol consumption trends are favourable for summer cocktails – which are light, fresh and have lower alcohol content. Péter Morafcsik, president of Hungarian Bartender Union and the head of...

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Somat Perfect Vinegar Gel

Somat Perfect Vinegar Gel is a multifunctional dishwasher detergent, which unites the cleaning, rinsing, salt, glass protecting and inox shine functions – there is no need for using separate additives...

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Food product foreign trade reduced by 5 percent in a year

According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....

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Slow building up behind peach and lemon

The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....

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A new look and new content from Sága

In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...

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New directors at FrieslandCampina

From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...

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Knowledge management in catering and tourism

‘Knowledge management in the field of catering and tourism’ is the title of the book that offers useful for knowledge for anyone who works in these fields. The quality assurance...

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Paths, roads and dead ends

With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...

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Popular Medve flavours

Popular Medve flavours are now available in new, spreadable version, in resealable packaging....

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It is still Forint that performs the worst

In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...

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Private label ice teas are on the increase again

GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...

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Pink world champion

This spring Martini Rosato won the only gold medal in its category at the 10th World Spirits Competition in San Francisco. Rosato, the youngest product in the MARTINI family, convinced...

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Renowned artists in the Hungarian jury of Henkel.Art.Award 2010

Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...

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There is no reason to argue about the third!

The 2010 Alexandra Restaurant Guide was presented to the press at the end of May. Testers visited restaurants incognito and used the GaultMillau systems for rating, with the performance of...

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Hungarian POPAI Awards

The entry deadline for POPAI Hungary’s POP competition is 1 September. Entries will be exhibited at the Business Days in Tapolca, where all brand manufacturers and retailers can vote on...

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Kaiser's Salamis

Kaiser Kft. developed traditionally cured salamis especially for accompanying different types of wine (red, white, rosé)....

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Coloured toilet papers

The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...

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