News and articles
For cooking, storing and carrying
Date: 2010-06-17 08:00:00
The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....
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A renewed NIVEA Baby product family
Date: 2010-06-17 08:00:00
New paraben- and preservative-free products in the NIVEA Baby family care for the sensitive skin of babies even better. A more practical packaging and a modern design also make the...
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The secret of good beer is in the pouring
Date: 2010-06-17 08:00:00
Soproni launched its Perfect Pouring programme, the aim of which is to make bars and restaurants comply with all the hygienic and pouring technology rules – which would evidently result...
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In-Store Show, London
Date: 2010-06-17 08:00:00
On 29-30 June 2010, ‘Marketing Week Live’, the UK’s biggest marketing event will be organised in the Olympia. Four thematic exhibitions – Online Marketing, Insight, In-Store Data Marketing Show –...
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Kométa Fine Grill Sausages
Date: 2010-06-17 08:00:00
This year Kométa Fine Grill Sausages will be available in 2 versions: with the already popular four-spice seasoning and in cheese-garlic flavour....
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‘Do it yourself’ pet food
Date: 2010-06-17 08:00:00
Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...
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Market expansion has continued
Date: 2010-06-17 08:00:00
Household paper product sales continue to grow: in the May 2009-April 2010 period sales were 8 percent higher than a in the previous twelve months. Toilet papers, tissues, paper towels...
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Another three silver medals for Törley Group
Date: 2010-06-17 08:00:00
At the 16th Concours Mondial Bruxelles wine competition, held in Sicily on 23-25 April, Törley’s Hungaria Extra Dry, Chapel Hill Sparkling Chardonnay Brut and Chapel Hill Sparkling Pinot Noir Rosé...
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Tesco strengthens its team with a Hungarian executive
Date: 2010-06-17 08:00:00
As of 10 May, Viktor Jegesi is replacing Steve Reynolds in the marketing director’s seat of Tesco Hungary. Viktor Jegesi joined the Tesco team in 1997 and before his appointment...
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Bacardi champions
Date: 2010-06-17 08:00:00
Bacardi Martini Open Cup, one of the most important stages on the road to winning the Bartender of the Year title, was held at the end of May. Gábor Onufer...
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Optimistic retailers
Date: 2010-06-17 08:00:00
Richard Ellis Group Inc. surveyed more than 100 retail executives in March-April in the US. Nearly 70 percent of them said there was a global improvement taking place and 92...
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Golden lacquer on chicken legs
Date: 2010-06-17 08:00:00
The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...
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More economical manufacturer paper products and private labels with improved quality
Date: 2010-06-17 08:00:00
In 2009, the household paper market expanded by 1 percent in terms of volume and by 9 percent in value – a growth largely generated by toilet paper. Sales stalled...
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Henkel donated further defibrillators
Date: 2010-06-17 08:00:00
Henkel Hungary placed three defibrillators in Békés County: one in a Békéscsaba health institution situated on Lencsési Road and two in Henkel’s Körösladány plant. The portable devices can be used...
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Day of truth
Date: 2010-06-17 08:00:00
On 18 May, Update International Kft. gave a press conference, announcing that clinical research proved that the statements of the Update system were true. 80 overweight or obese patients participated...
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Parallel development
Date: 2010-06-17 08:00:00
In Békéscsaba, gastronomy is developing along two lines. A couple of years ago a group of chefs in Békés County decided to pass the master’s exam and start competing internationally....
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Wal-Mart transportation
Date: 2010-06-17 08:00:00
Wal-Mart, the world’s biggest retailer has taken over the complete transportation tasks of all of its suppliers in the US. The company’s goal is to guarantee cheaper transportation of manufacturers’...
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Fasten butter
Date: 2010-06-17 08:00:00
Fasten is a butter with reduced fat content, offering healthy and delicious alternative to consumers on a diet, weight loss regime or simply to people who care about their body...
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Positive trends in Europe
Date: 2010-06-17 08:00:00
Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...
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With enhanced partnership for survival
Date: 2010-06-17 08:00:00
Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...
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NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Tesco is sectorial No.1 in responsible business operation
Date: 2010-06-17 08:00:00
In comparison with the company’s performance last year, Tesco Hungary did 21 percent better in the field of responsible business operation, thanks to the company’s CSR activity. The retail chain...
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The first Starbucks in Hungary
Date: 2010-06-17 08:00:00
After so many rumours and a long waiting period, it is now official: Starbucks is about to open its first unit in Budapest’s WestEnd City Center. AmRest Coffee Sp.zo.o, the...
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More emotions!
Date: 2010-06-17 08:00:00
Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...
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Brands and celebrities
Date: 2010-06-17 08:00:00
Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...
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Demand for market information increased
Date: 2010-06-17 08:00:00
Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...
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Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00
Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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