News and articles

Chocolate-producers are selling more during the Easter-season

Retail-chains have increased by 14 percent within February 2008 and January 2009 which means a 70 billion HUF increase. Seasonal Easter-candies are being sold in great numbers: over 967 tons,...

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Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr, the constructions of the new building started on Tuesday. The company has brought a 10...

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Tesco, CBA and Coop are the most successful

Tesco, CBA and Coop have ended up on the top of Nielsen's 2008 list of the greatest grocery and general merchandising retail chains.  Nielsen has also pointed out that CBA...

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If beverage-customers can't find their preferred product, they won't make a purchase

Twenty-three percent of beverage consumers won't substitute another product if they can't find the product they want – an American survey points out."That number scares me.", said Bruce Miner, director...

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Software examining and making emotional connection to increase efficiency of ads

More than 90 percent of purchases are based on emotional response, not rational thought – but how to analyze, thus influence customers' innermost responses to impulses?You want to be rationally...

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Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....

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National Starch integrated by Henkel successfully

Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales...

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Customers decide about the brand in-store

Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...

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Fall in milk consumption

Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy.  In UK the fall overall has been about one third...

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Mobile bar for HoReCa events by Poplart

JUSTINCASE mobile bar, rwarded by the „red dot: best of the best” design prize is available in Hungary from now on, delivered by Poplart.  The portable bar-case by Poplart weighs...

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Borsod Brewery Plc. chose Publicis Consultants │ Budapest

Borsod Brewery Plc. has chosen the PR agency Publicis Consultants │ Budapest within the compass of an invitational tender to perform external communication tasks. Borsod Brewery Plc. wishes to continue...

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Agriculural trade-show with top Hungarian food-products

Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products.  The event organized...

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Hungarian food-products available via online order

Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association.  „Of course we still...

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External balance improvement under external pressure

According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path   External...

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Opten: 1184 liquidation proceedings announced in March

Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...

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Egg-prices going through a moderate raise during the Easter-season

Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand.  This Easter, egg-prices are going through a rather...

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Customers are fed up with low quality Easter-bunnies

Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content.  „In the past few years,...

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Experts want soft-drink producers to use less sugar

What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health.  Researchers believe that soft drink producers should...

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Nestle benefiting from recession

While the world's top food groups battle a slowdown this year, Nestle SA has the credentials to exploit the recession. In spite of the crisis, Nestle seem to have closed...

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Enviga – Innovation in the market of functional drinks

Hungary is the first country in Europe where Enviga is to be launched. This functional drink based on green tea will create a new category in the Hungarian market. Enviga...

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Kométa web site modernised

The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...

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Private labels expanding among milk desserts

According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...

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Destillata 2009

This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...

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Airwaves Green Mint

Airwaves Green Mint – like other Airwaves products – provides a strong menthol flavour and comes in packs of 10 on shelves in the check out zone....

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Pedigree campaigning for stray dogs

Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...

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Smaller than expected drop in coffee consumption

A survey of the effects of the economic crisis on coffee consumption in Hungary has been prepared by Valdo Café, using interviews with 100 leading customers. The findings show that...

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Peach flavour taking the lead in terms of quantity

According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...

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5.4 percent rise in income in competitive sector

Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...

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Gösser NaturZitrone

A special combination of Gösser with its characteristic flavour and naturally refreshing lemon juice....

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Bref Tornado Gel for dirty work

Following the Bref Tornado active toilet cleaning powder launched in 2008, the new Bref Tornado Gel was introduced in February 2009....

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