News and articles

Cost saving innovations in machinery

Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...

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Take a look at Paris!

Hyper markets are undoubtedly a French invention. Carrefour has been the first to open a store of this type in a suburb of Paris. Let’s take a look at the...

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Bertolli Tejszínes paradicsomos tésztaszósz

A new variant with sour cream and tomato has been added to the assortment of Bertolli pasta sauces sold in pouches....

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Pötyi

The Pötyi product line has been completely renewed in recent months: it is available not only in tablet form, but also as a powder and liquid, in packaging with new...

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New regional boss for Unilever

Herman Verstraeten was appointed the new regional CEO of Unilever Central Europe on 1. September. Herman Verstraeten took over the position from Tracey Rogers. He had been the CEO of...

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Wine and chocolate in harmony

A press conference was organised by the Association of Hungarian Manufacturers of Sweets and the Hungarian Wine and Grape Association to promote wine and chocolate jointly on 2. A shift...

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Best medium size companies

The top 200 list of medium size companies producing the most dynamic growth has been compiled by Coface Hungary and Világgazdaság for the first time under the title “Magyar Klasszisok”....

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Business presents at all levels

As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...

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Frozen food most popular in youngest age group

According to survey of eating habits conducted by GfK Hungária, one out of two consumers like frozen food. These products enjoy higher than average popularity among young consumers and in...

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Beer industry optimistic about PET ottles

Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...

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Post office in the pub?

The Post Partner program launched by the Post Office continues. Post offices are to be operated by private businesses under contract. In this third stage, the Post Office is looking...

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In London…

Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...

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Baba Gyermek könnymentes sampon

With its gentle ingredients, Baba Tearfree Shampoo for Kids cleans hair gently and makes it shiny and soft....

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Nemzetközi ízek – Kaiser szalámik: Kaiser Dán szalámi sajtpalástban sz. vg. 40 g/db, Kaiser Chilis szalámi sz. vg. 40 g/db, Kaiser Pármai szalámi sz. vg. 40 g/db

Kaiser Salamis representing international flavours not only have a special flavour, but also come in very practical packaging....

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Momentum from Knoppers

A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...

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Spar promoting consumption of fruits and vegetables

Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...

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There is milk in every good thing

A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....

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Gift packages in widening price range

The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...

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Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...

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Growing demand for premium beers

Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...

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22nd Olympics for Chefs

The 22nd IKA International Gastronomy Exhibition was held in Erfurt between 19-22 October. This event is better known in Hungary as the Olympic Games for Chefs, which is held once...

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Christmas tricks to boost sales

It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...

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Coccolino

The completely renewed Coccolino softener concentrate keeps your clothes filled with freshness throughout the time you are wearing them....

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PICK Virsli termékcsalád

Innovation in the market of packaged frankfurters: practical packaging, which can halved, with pouch that can be opened without a tool. Product can be micro-waved....

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Mio: up-dated and integrated

Free updates for the MioMap 2008 and Mio More Desktop software have been made available by Mio for its users. Owners of Mio Moov 200, 300, and 330 can now...

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The value of reputation

According to a survey conducted by Weber Shandwick with Figyelő and Szonda Ipsos, reputation is estimated by Hungarian CEO-s to account for 50 percent of market value. This is less...

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GS1 Roadshow in five major cities

The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...

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Food industry on the agenda

The IFE FOODAPEST 2. Food, Beverage and Catering Exhibition is to be held between 18-20. November, simultaneously with the food and packaging technology exhibition FOODATECH 1. Tickets are valid for...

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There is always money for sweets

Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...

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Wine marketing to begin in late 2008

The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...

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