Company and Personal News

SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...

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„We should be playing to win, not to avoid losing”

Some noteworthy quotes from Milan: “We, manufacturers and retailers should learn to co-ordinate our collaboration, because we are forced to take risks together, in order to grow.” A. G. Lafley,...

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Maltitol instead of beet sugar in Bonbonetti chocolates

Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...

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Eggs will stay expensive

Agricultural Business Research Institute (AKI) monitors and publishes trends in the world market of meat and eggs. Data from KSH and the Market Price Information System of AKI is worth...

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Fütyülõs

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

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dm celebrating with a donation

The retail chain dm is celebrating the opening of its 200th store with a major campaign, which includes giving a donation of HUF 40 million to 200 nursery schools. HUF...

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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Norbi supervising development of Ledo Update personally

Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...

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Reduction of interest rates is expected

According to a forecast made jointly by GKI Gazdaságkutató Zrt. with Erste Bank, the relatively favourable rate of growth of the first quarter of the year will be maintained for...

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Rapidly growing young in the Nestlé nest

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

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Univer Product over 10 billion

Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...

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Answer:

The increase in the number of overweight people and in the number of diseases resulting from excessive weight represent a problem of such magnitude that it has become an issue...

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Positive experience for Mary-Ker

Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...

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Food offensive broken

The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Scooter promotion

Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...

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Alcohol-free beverage becoming an international star

Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...

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Six Rauch products based on Weight Control

Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...

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Food above inflation

The average rise in consumer prices was 0,5 per cent in April 2007, while price rises totalled 8,8 per cent for the previous year. According to a report by KSH,...

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Billions – on conditions

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

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Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

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Panorama of drinks before the heat

A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...

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Weight Control products in the process of listing by Kaiser Food

Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...

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Lunch carrying less weight

According to a study titled “Eating habits” by GfK Hungária Piackutató Intézet , the significance of daily meals is changing. Dinner is becoming the main meal of the day for...

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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Borsodi still the market leader

Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...

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Szentkirályi wants a quarter of the market

Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...

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Fortunate taking off

Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...

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Feeling like travelling again

The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...

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