News and articles

FMCG ball

The first ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended by 150 guests on 28 February. The staff of Országalma restaurant was contracted for...

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What crisis can be good for

Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...

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Trendy fragrances by Henkel

With its Silan Feel Fashion softener, Henkel will help us to satisfy our passion for fashion. The latest addition to the Silan Aromatherapy product range comes in a black flask...

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Question:

Sometimes big countries dump 4-5 percent of their surplus stocks in the market of a smaller country at prices well below production costs, resulting in mass bankruptcies. How is this...

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Battlefield report

I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...

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Roller coaster ride for industrial production

Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....

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Love in times of recession

Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...

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Revival of local markets

Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...

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Tesco supporting local initiatives nation-wide

Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...

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Answer:

Agricultural agreements are generally subject to community legislation on competition, which regulate and in some cases prohibit sales at prices below production costs. The exceptions are cases where the effects...

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Buying beer a shameful thing?

According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...

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Let’s check out!

The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...

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Stores opening

CBA, Tét Open: 14 January Chain: CBA Store space: 500 m2 SKU: n. a. Coop, Polgár Open: 20 March Chain: Coop Store space: 325 m2 SKU: 5000 Lidl, Szeghalom Open:...

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Spring Coupon Days defying economic crisis

The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...

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Modern stores accounting for largest part of beer sales

According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...

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Displays for Hungarians

“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...

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Update bakery-health shops opening by the dozen

32 units of the Update bakery chain have already been opened, with negotiations about another one hundred on the way. The objective is to bring the total number of units...

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...

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At least 25 thousand consumer-protection check-ups this month

Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April.  The major emphasis of these...

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Sixty-year old Tchibo celebrates with retro-cups

Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...

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Tetra Pak Sales Growing to 8.8 Billion euros in 2008

Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....

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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid

It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...

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Chocolate-industry is not at all touched by the crisis

In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...

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Baby food experiencing the largest sales growth in the speciality food market

Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...

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Pernod Ricard forced to sell Grönstedt to Altia, instead of Arcus

Even though Pernod Ricard agreed to sell three brands to Arcus, competition concerns have forced the company to remove Grönstedt from the deal and sell it to Altia instead. The...

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A 20 percent decrease of oilseed products

Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...

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Increasing price of living pig and import-competition getting stronger

Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger.  The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...

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Product exchange at Henkel Hungary

Henkel Hungary announces toiletcleaner-exchange action because its product 750 ml Bref Tornado Gel toilet-cleaning gel came out in package with faulty bottle-cap and therefore opens too easily.  Although only a...

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95 employees dismissed at Electrolux Lehel Ltd.

In 2008, Electrolux Lehel Ltd. experienced a drop in demand, which accelerated at the end of the year, and thus the refrigerator-factory of Nyíregyháza had to dismiss 95 employees –...

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SIÓ is the most trusted Hungarian brand

SIÓ-ECKES Ltd. is considered to be one of the most creditable Hungarian brands, according to Reader's Digest's Trusted Brands 2009 survey.   Reader's Digest Trusted Brands is an annual consumer...

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