News and articles
What crisis can be good for
Date: 2009-04-05 08:00:00
Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...
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Trendy fragrances by Henkel
Date: 2009-04-05 08:00:00
With its Silan Feel Fashion softener, Henkel will help us to satisfy our passion for fashion. The latest addition to the Silan Aromatherapy product range comes in a black flask...
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Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Love in times of recession
Date: 2009-04-05 08:00:00
Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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Tesco supporting local initiatives nation-wide
Date: 2009-04-05 08:00:00
Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Stores opening
Date: 2009-04-05 08:00:00
CBA, Tét Open: 14 January Chain: CBA Store space: 500 m2 SKU: n. a. Coop, Polgár Open: 20 March Chain: Coop Store space: 325 m2 SKU: 5000 Lidl, Szeghalom Open:...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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Modern stores accounting for largest part of beer sales
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...
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Displays for Hungarians
Date: 2009-04-05 08:00:00
“The sky is the limit” was the title of the meeting held by STI Display Hungary Kft for its partners in March. Róbert Varga, managing director spoke about the company...
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Update bakery-health shops opening by the dozen
Date: 2009-04-05 08:00:00
32 units of the Update bakery chain have already been opened, with negotiations about another one hundred on the way. The objective is to bring the total number of units...
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Univer-firm opened in Kecskemét
Date: 2009-04-03 17:18:14
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...
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At least 25 thousand consumer-protection check-ups this month
Date: 2009-04-03 14:22:00
Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April. The major emphasis of these...
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Sixty-year old Tchibo celebrates with retro-cups
Date: 2009-04-03 13:26:23
Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...
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Tetra Pak Sales Growing to 8.8 Billion euros in 2008
Date: 2009-04-03 05:21:12
Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....
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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid
Date: 2009-04-03 04:23:56
It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...
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Chocolate-industry is not at all touched by the crisis
Date: 2009-04-03 03:14:12
In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...
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Baby food experiencing the largest sales growth in the speciality food market
Date: 2009-04-03 02:04:12
Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...
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Pernod Ricard forced to sell Grönstedt to Altia, instead of Arcus
Date: 2009-04-03 00:06:02
Even though Pernod Ricard agreed to sell three brands to Arcus, competition concerns have forced the company to remove Grönstedt from the deal and sell it to Altia instead. The...
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A 20 percent decrease of oilseed products
Date: 2009-04-02 21:43:00
Oilseed production is expected to decrease by approximately 20% in the 2009/2010 marketing year partly due to an expected decrease in sunflower seed area and lower yield. All major oilseeds...
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Increasing price of living pig and import-competition getting stronger
Date: 2009-04-02 21:37:00
Moreover, there is an increase of meat-prices and the prices of meat products, and import-competition is getting stronger and stronger. The annual Easter-time meat-breakfast organized by the Hungarian Meat-Industry Association...
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Product exchange at Henkel Hungary
Date: 2009-04-02 21:36:00
Henkel Hungary announces toiletcleaner-exchange action because its product 750 ml Bref Tornado Gel toilet-cleaning gel came out in package with faulty bottle-cap and therefore opens too easily. Although only a...
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95 employees dismissed at Electrolux Lehel Ltd.
Date: 2009-04-02 21:30:00
In 2008, Electrolux Lehel Ltd. experienced a drop in demand, which accelerated at the end of the year, and thus the refrigerator-factory of Nyíregyháza had to dismiss 95 employees –...
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SIÓ is the most trusted Hungarian brand
Date: 2009-04-02 21:14:00
SIÓ-ECKES Ltd. is considered to be one of the most creditable Hungarian brands, according to Reader's Digest's Trusted Brands 2009 survey. Reader's Digest Trusted Brands is an annual consumer...
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