News and articles

Stores opening

Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...

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New sales director for POS Media

Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...

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Green spices bringing diversity into Hungarian cuisine

Diversity in the use of spices is growing but this does not mean the end of red paprika. In fact it is still producing growth in spite of a substantial...

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Magyar Posta Logisztika expanding its portfolio

Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...

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One eye laughing, the other eye weeping

According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Pawing Man, Crying Man and the rest

The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...

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Regional differences in growth

Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...

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(HU) Több fűszerkeveréket vásárolnak

Sorry, this entry is only available in HU....

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Let’s start again!

As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...

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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)

This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...

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Awards for last year’s best promotions

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

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In May, the first time in a nine-month period the economic index of GKI has been improved.

The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....

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Agreement between the Brand Allience and FEOSZ

The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...

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The international SPAR organization reports about strong turnover growth

The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...

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Every third Hungarian purchases in small stores

According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...

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Demeter Winery won a gold medal with its IQ 2006 wine

IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...

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New advertising interface at Interspar

A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...

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Danone to raise assets

Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...

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The European Commission to examine food shop prices

It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...

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Retail trade turnover has been decreased in March

The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...

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The small meat-processing companies are in hopeless situation

Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...

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Economic Competition Authority inspects the ethical code of food

The ethical code of food was signed by a number of professional organizations and associations in mid-April. The ECA started an inspection because of the suspicion is that there is...

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The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success

Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...

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With the heart and soul for our home

The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...

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Univer once again won the title of Superbrands in 2009

After 2004 Univer won for the second time the honorable title of Superbrands. The Superbrands is the world's leading brand building system, which rewards the leading brands on the basis...

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Rewe Group expands store base in Russia

German supermarket chain Rewe plans to add 20 new locations to its existing store base in Russia this year. The expansion plans focus on central Russia, and on Moscow and...

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Penny Market is expanding

The German discount chain owned by REWE plans to open hundred new supermarkets in the next three to five years in the Czech Republic. The planned investment value is at...

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IFO index has improved, but not enough

The IFO index reflecting the business mood in Germany increased to 84.2 points in May however, the improvement is less than the expected 85 points. he participants of the survey...

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Ghost malls in the United States

The huge shopping malls established in the 50’s – which are the basic institutions of American consumer society – are empty, their number is decreasing. The groups operating the shopping...

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