News and articles
Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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New sales director for POS Media
Date: 2009-05-27 08:00:00
Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...
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Green spices bringing diversity into Hungarian cuisine
Date: 2009-05-27 08:00:00
Diversity in the use of spices is growing but this does not mean the end of red paprika. In fact it is still producing growth in spite of a substantial...
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Magyar Posta Logisztika expanding its portfolio
Date: 2009-05-27 08:00:00
Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...
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One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00
According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
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(HU) Több fűszerkeveréket vásárolnak
Date: 2009-05-27 08:00:00
Sorry, this entry is only available in HU....
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Let’s start again!
Date: 2009-05-27 08:00:00
As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...
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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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In May, the first time in a nine-month period the economic index of GKI has been improved.
Date: 2009-05-27 00:46:27
The seasonally adjusted values of the GKI consumer confidence index has been appreciably increased after last October’s fall and April’s stagnation. According to the survey of GKI Economic Research Co....
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Agreement between the Brand Allience and FEOSZ
Date: 2009-05-27 00:41:41
The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...
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The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00
The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...
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Every third Hungarian purchases in small stores
Date: 2009-05-27 00:18:57
According to the datas of GfK Hungária, the long-term change in consumer habits, seems to strengthen due to the economic crisis. The number of high rate shopping has been decreased,...
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Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59
IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...
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New advertising interface at Interspar
Date: 2009-05-27 00:07:00
A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...
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Danone to raise assets
Date: 2009-05-27 00:04:38
Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...
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The European Commission to examine food shop prices
Date: 2009-05-27 00:01:00
It is observed in many European countries that the decrease in prices in the food market does not follow by a decline in consumer prices. While a large number of...
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Retail trade turnover has been decreased in March
Date: 2009-05-26 00:33:00
The volume of retail sales decreased by 3.6 percent in March, and declined with 3.2 percent in the first quarter compared to the same period of previous year – states...
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The small meat-processing companies are in hopeless situation
Date: 2009-05-26 00:30:00
Those domestic meat industries can survive the crisis whivc has own raw material production, has significant opportunities for domestic sales, and has export markets. The smaller companies working with imported...
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Economic Competition Authority inspects the ethical code of food
Date: 2009-05-26 00:21:00
The ethical code of food was signed by a number of professional organizations and associations in mid-April. The ECA started an inspection because of the suspicion is that there is...
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The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success
Date: 2009-05-26 00:17:00
Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...
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With the heart and soul for our home
Date: 2009-05-26 00:14:00
The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...
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Univer once again won the title of Superbrands in 2009
Date: 2009-05-26 00:12:00
After 2004 Univer won for the second time the honorable title of Superbrands. The Superbrands is the world's leading brand building system, which rewards the leading brands on the basis...
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Rewe Group expands store base in Russia
Date: 2009-05-26 00:11:00
German supermarket chain Rewe plans to add 20 new locations to its existing store base in Russia this year. The expansion plans focus on central Russia, and on Moscow and...
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Penny Market is expanding
Date: 2009-05-26 00:09:00
The German discount chain owned by REWE plans to open hundred new supermarkets in the next three to five years in the Czech Republic. The planned investment value is at...
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IFO index has improved, but not enough
Date: 2009-05-26 00:06:00
The IFO index reflecting the business mood in Germany increased to 84.2 points in May however, the improvement is less than the expected 85 points. he participants of the survey...
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Ghost malls in the United States
Date: 2009-05-26 00:02:00
The huge shopping malls established in the 50’s – which are the basic institutions of American consumer society – are empty, their number is decreasing. The groups operating the shopping...
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