News and articles

Joya Tofu natúr és füstölt

A vegetal source of protein. It has been popular in Oriental societies for several millennia....

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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....

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Herz Salami under liquidation

A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...

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New collections by Herbal Essences

A press conference was held by Procter & Gamble on 10. June to present the expanded Herbal Essences collections. The five new collections will be available from 1.july....

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Arcandor in a mess

Arcandor the owner of Karstadt which is one of Germany’s oldest chain of stores asked for bankruptcy protection. Prior to this, the German Government rejected Karstadt’s request for a 440...

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E-invoicing gradually adopted by modern retail

According to estimates, electronic invoices have the potential to save EUR 5 for seller and EUR 20 for buyer on average in comparison with paper invoices. It is no wonder...

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SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)

The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....

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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...

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Toffifee-circus on children’s day

Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...

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Growth by SPAR group

Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...

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Jászszentlászló team winning Nutrikid Olimpics

The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...

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New co-chairperson for ECR Magyarország

Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....

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Sága Falni jó! termékcsalád

New products have been added to the well known and popular Falni jó! product line....

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The trend is unconventionality

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

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Parliament accepted food product line laws

On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...

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Hungarians spends 80 billion HUF on cheese

According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...

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Drought and storm – the prospects of Hungarian wheat

Because of the drought, harvest began before the traditional date this year, especially in the southern counties. Rainy weather has no crop increasing impact, in some places it can cause...

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Just a small increase in traffic before VAT increase

Compared with the usual, small or no increase had been measured in traffic in the stores before the VAT increase of 1 July. According to Hackl Mónika Tesco's head of...

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Stable Fruit Consumption

According to the Central Statistical Office; in 2007, food consumption per person was 194 kg, which is one of the lowest value of the decade. Fourteen percent was spent on...

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Tesco – Irish suppliers to worry

Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...

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Tortellini Ltd. blocked due to contamination

Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...

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Firms do not save on training

Four-fifths part of the companies did not reducted the expenditure on education in the past half year, despite the financial difficulties – reveals the survey of British Institute of Directors....

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Tesco and Fortis UK to form new partnership

Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...

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Lapsing vegetables and fruits standards in the European Union

From the 1st of July, despite protests of the big producers, the community level marketing standards for 26 different vegetables and fruits will be terminated. The EU regulated since the...

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Stagnant economy and rising unemployment

According to Ecostat and Világgazdaság the economy stagnated in June. According to the datas of Central Statistical Office, the unemployment rate increased to 9.9 percent. The economy is still in...

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The McCafé chain remains the market leader in Hungary

The McCafé chain increased its turnover by 24.5 per cent in 2008, and maintained its market-leading position on the a domestic café market. 2.6 million guests were served in the...

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Seven-hour technical break at Tesco stores

Because of the VAT change a technical transition will be required in the 24 hours open hypermarkets of Tesco. The stores will be closed between 23 pm on the 30th...

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Chemical residue was found in peppers and strawberries

The Levegő Munkacsoport (Clean Air Action Group) found chemical residue above the permissible limit quantities in peppers from Morocco and strawberries from Hungary. The civil organization investigated 17 strawberry and...

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USA – savings rather than consumption

The deposits of commercial banks increased 1.7 percent and reached 7,500 billion USD in May. If the savings rate rises with the same intensity, a new recession could hit the...

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Since nine years there was not so many empty shops downtown, like in the 2008

According to the mid-year survey of Ecorys Hungary international consultant company; the downtown business market faces the highest vacancy of the past 9 years. This year, 16.8 percent of the...

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