Sparkling natural mineral water adds bottle created by famed Italian designer Missoni
Available in October for a limited time only, the Missoni-inspired bottle was commissioned by Kékkúti Ásványvíz for the S. Pellegrino Italian Talents program.
“The goal of this initiative is to create synergies, by involving S. Pellegrino Sparkling Natural Mineral Water with Italian companies of international reknown that express Italian culture and style,” said M.J. Somerville, Senior Marketing Manager, Nestlé Waters Canada. “The result showcases S. Pellegrino Sparkling Natural Mineral Water’s characteristics.”
“Clothing a bottle, exteriorizing the tones, reflections and nuances that the light creates on the water’s surface is a task we have assigned to ourselves, to give shape to our interpretation of S. Pellegrino — an object capable of evoking and amplifying water’s characteristics of freshness, transparency and radiance through our distinctive zigzag motif, ” explained Angela Missoni, Creative Director, Missoni. “Ours has been an intervention aimed at exceeding the confines of a simple marketing operation. We have not invented anything new. We tried to convey and experience and taste in things in our most fluid and congenial manner.”
Available in four colours, the addition of the Special Edition bottle marks the first time in the more than 100 years of the S. Pellegrino brand that its iconic label has been altered. All S. Pellegrino bottles are 100% recyclable.
Related news
Related news
IKEA is expanding its services in seven large rural towns
In the spirit of affordability and accessibility, IKEA is constantly…
Read more >Summer arrives early with the new flavour of Borsodi Friss
The Borsodi Friss product line is being expanded with a…
Read more >NAK-FruitVeB: there is also plenty of Hungarian horseradish for export
In addition to the domestic market, there is plenty of…
Read more >