News and articles
Captain Pöttyös waiting for kids again
Date: 2009-07-01 08:00:00
Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...
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Changes in sales of the top 12 chemical categories
Date: 2009-07-01 08:00:00
Sales of 60 household chemical and cosmetics categories are monitored by the Nielsen Retail Index. Changes between May 2008-April 2009....
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Innovations in margarine dedicated to functionality
Date: 2009-07-01 08:00:00
Baking margarine is the segment of the rather saturated margarine market where expansion can be expected as many consumers are turning to cooking at home. The number of categories in...
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Economising focused on processed foods
Date: 2009-07-01 08:00:00
According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....
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Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00
Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...
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Over HUF 50 billion of revenues for local MARS subsidiaries
Date: 2009-07-01 08:00:00
Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...
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Less garbage in Bőcs
Date: 2009-07-01 08:00:00
On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...
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Retail sales of energy drinks doubling
Date: 2009-07-01 08:00:00
Retail sales of energy drinks more than doubled in the May 2008-April 2009 period, compared to the preceding 12 months, with total sales exceeding HUF 10 billion. Sales were up...
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Grain at almost half price
Date: 2009-07-01 08:00:00
Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...
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Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
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„Thirsty for a prize?”
Date: 2009-07-01 08:00:00
A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...
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SIÓ-Eckes and Bomba! breaking up
Date: 2009-07-01 08:00:00
SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...
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Food industry holding its ground
Date: 2009-07-01 08:00:00
Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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A cup for bartenders
Date: 2009-07-01 08:00:00
Hungarian bartenders competed in the „Bacardi-Martini Open Cup” held for the 11th time on 25-26. May. There were 22 competitors in the classic category and 15 in flair. Zsolt Horváth...
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New company operating the Nyiregyháza mall
Date: 2009-07-01 08:00:00
Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...
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Hellish pace
Date: 2009-07-01 08:00:00
Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...
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Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00
According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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Code or law?
Date: 2009-07-01 08:00:00
The Food Product Code should have come into effect on 1. July. However, an enquiry has been launched by the Competition Office upon suspicion of the Code being contradictory to...
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Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
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A rain of awards for Soproni
Date: 2009-07-01 08:00:00
Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...
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Women’s hygiene market stable at over HUF 13 billion
Date: 2009-07-01 08:00:00
Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...
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Durex Play O
Date: 2009-07-01 08:00:00
The unique ingredients of the water based gel provide an even more intense experience for ladies....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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Price riddle
Date: 2009-07-01 08:00:00
Farmers always seem to have problems. This year, it’s the draught, which is estimated to have caused a loss of one hundred billion forints so far. According to irrigation experts,...
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New reclosable packaging by Cryovac
Date: 2009-07-01 08:00:00
A reclosable foil of medium gas sealing capacity has been developed by Cryovac. The Cryovac® EOR211 represents a more convenient and efficient solution for medium size food manufacturers. It is...
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Food related crime on the agenda of KRIMINALEXPO IT-SEC
Date: 2009-07-01 08:00:00
The KRIMINALEXPO IT-SEC conference and exhibition was held for the 17th time on 5-7. May. Countering the threat posed by forged food and pharmaceutical labels was one of the priority...
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Summer intimacy
Date: 2009-07-01 08:00:00
Women’s hygiene products and condoms are usually placed side by side on shelves. Both categories are characterised by constant innovation and challenge to taboos. According to Szilvia Cserepes from SCA...
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