Company and Personal News

Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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Football European Cup: + EUR 1,4 billion

According to a survey prepared for MasterCard, the 2008 football European Cup may yield a profit of EUR 1,4 billion for the economy of the continent. Each of the games...

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The Aldi concept

The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...

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Choosing gifts

Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...

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Eventful end for the year in the market of sweets

Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Coop-Christmas for children

Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...

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Minute prices on top

The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...

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Food prices going up

The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Search engine for small enterprises.

Google has made its Individual search engine internationally available. The Individual search engine is a simple and cost-effective means for small enterprises and other organisations to accommodate the Google search...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Goose less popular

The Agricultural Business Research Institute (AKI) monitors the trends in the world markets of poultry and meat. Data from the Market and Price Information System KSH and AKI can be...

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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Dreher saving energy

The opening ceremony for the new bio-gas and water purification plant of Dreher Sörgyárak built for HUF 0.5 billion was attended by Dr. Gábor Fodor, minister of environmental policy and...

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Auchan: three years of development in sight

Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...

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Shrinking deficit, slow growth

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the external and internal balance of the Hungarian economy will show more than expected improvement this year, but...

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Cherry Queen

Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...

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Ceres reaching beyond borders

The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...

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Creditworthiness in decline

According to an analysis prepared by Coface Hungary, the number of insolvency procedures increased by 24 per cent last year, which means that 3.7 per cent of businesses had become...

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CBA unity – beyond borders as well

It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....

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Dermatologist in the West, TV in the East

According to data from a survey conducted by GfK Roper, four people out of ten are satisfied with the way they look world-wide and in Hungary, as well. The survey...

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Ammerland Trappista cheese

Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....

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Museum becoming exciting

The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Coop united and strong

Last year, the Coop group succeeded in executing the major points of its medium term strategy accepted in 2006. The IT system was modernised, many new franchise partners joined the...

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HUF “in the pilow”

Investors have generally become more cautious world-wide – summed up Ákos Kozák, managing director, the findings of the survey “Investment Barometer” prepared by the Gfk Group for the The Wall...

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Chio Crackings

The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...

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