News and articles

OKSZ vs. Agricultural Office

The National Trade Association expressed its consternation in a communication, in context with the Agricultural Office’s Food Code related resolution. According to OKSZ; the Office cannot determine such implementing terms,...

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2010 may be worse for German households, than last year

In 2009, consumption in Germany increased by 0.4 percent, boosting the economic development. In 2010, household spendings are expected to stagnate – appears in the latest research of GfK Group....

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Lidl expands in Romania

Lidl prepares to conquer Romania. The German supermarket chain will open 20 stores in Hungary’s eastern neighbor, the first department stores will be in Bucharest. The first Lidl stores were...

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SPAR is committed to quality

The SPAR Magyarország Kereskedelmi Kft. operates an SGS certified – the world's leading certification organisation – Integrated Management System (IIR) since December 2009. This system has two elements; the ISO...

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Environmentally conscious shopping bags in the METRO stores

METRO Trade Ltd. is strongly committed to environmental awareness in many areas, for several years. METRO would like to decrease pollution with its environmental-friendly, several times usable, long lasting and...

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Foreign markets – Croatia – Where traditional shops are still able to grow

According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...

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Magyar Cukor Zrt. got a top mark

The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...

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New management for the Czech fair organiser

On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...

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More expensive milk chocolate egg and rabbit figures are the most popular

Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...

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Few fruits and vegetables were profitable

Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....

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Identification, control, product suggestion: the future has arrived

One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...

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Hungarian exhibitors, old and new

Tranzit-Ker Zrt. of Debrecen was one of the debutants at the fair; their annual turnover is HUF 8-10 billion. Head of Tranzit-Dió Kft. (a member of the group), Péter Szabó...

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Bonbonita Mogyorós 4 szemes és Bonbonita Baileys likőrös 4 szemes Bonbonkülönlegességek a hagyományok nyomán!

Characteristic ball-shaped Bonbonita is based on 100-year old recipes and made using top quality base materials....

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Frozen products are waiting for the market to thaw

2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...

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New sales director at Wrigley

From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...

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‘It is a pleasure to give’ campaign was a success

On 15-20 December 2009, it was for the 14th time that SPAR stores hosted the Hungarian Maltese Charity Service’s annual durable food-collecting campaign. 118 tons of food were collected in...

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You can look and you can touch – Easter chocolate figures

After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...

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Preserving industry produces less

Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...

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Metro, TESCO and Co-op have already realised…

Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...

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Pasta and wine on the top of the import list

The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...

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NÖM ProX 500 ml probiotikus joghurtital cereáliákkal

The new refreshing 500 ml members of the succesful ProX probiotic yoghurt drink family contain cereals, and are now available in strawberry and mixed berry flavours as well. Start your...

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CSR – what lies behind the letters

In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...

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New managing director for METRO

From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...

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MFP rebranded

Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...

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Easter chocolate figure market keeps shrinking

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...

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The frozen food market contracted

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

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Inflation just above the 4-percent threshold in 2009

According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...

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‘Many products are missing that Hungarians would appreciate’

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

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hohes C

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

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Trade marketing toolbar – Display

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

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