The horsemeat scandal in Britain goes on

The horsemeat scandal in Britain goes on
Date: 2013-02-07 11:26:16

The meat content of some beef lasagne products recalled by Findus was up to 100% horsemeat, the Food Standards Agency has said. Findus withdrew its beef lasagne from retailers in...

EU budget summit opens hours late
Date: 2013-02-07 11:22:51

EU leaders opened tough talks over a trillion-euro budget hours late Thursday amid sharp differences over spending cuts and investment for growth and jobs. The meeting got underway almost six...

I've heard about it, but… 8. – What is tex-mex?
Date: 2013-02-07 11:07:48

“Tex-Mex” (portmanteau of Texan and Mexican) is a term describing a regional American cuisine that blends food products available in the United States and the culinary creations of Mexican-Americans influenced...

Fast Food Restaurant for Kids: Chuck E. Cheese’s targets Hungary
Date: 2013-02-07 11:00:57

(HU) nchse-alapon...

Wine Wandering in the Badacsony wine region
Date: 2013-02-07 11:00:08

The Wine Wandering series of events of the Badacsonyi Céh Turisztikai Egyesület aims to promote Badacsony and its surroundings in order to reach that the popular summer holiday region to...

Makó plans to build on multi-day tourism
Date: 2013-02-07 10:28:29

The Hagymatikum bath complex in Makó expects more than 200 thousand guests in 2013. The complex has an annual 470 million HUF budget – Nagy Nándor the director of spa...

Sió peach-apple
Date: 2013-02-07 10:20:56

A new addition to our product range: one of the most popular flavours, peach. ‘100% fruit. Nothing else.’...

Palette Salon Colors
Date: 2013-02-07 10:15:17

When creating the 15 trend-setting colours, the Palette SALON COLORS professional colour pigment mixes were selected from numerous colour pigment combinations. Palette SALON COLORS came to life thanks to many...

Ten billion HUF from Széchenyi Rest Card
Date: 2013-02-07 10:12:42

At the moment, the Széchenyi Rest Card does not seem to be a success story. According to the datas of the Central Statistical Office (KSH) last year the revenues of...

New type fun for our kids – Video of te day
Date: 2013-02-07 09:56:01

The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed...

MagyarBrands, the brand value
Date: 2013-02-07 01:59:47

The Superbrands Hungary Council and its heads felt the growing need for paying special attention to Hungarian products, so in 2010 they launched the MagyarBrands programme. MagyarBrands is a trade...

Trends, whys and answers – part 8
Date: 2013-02-07 01:57:10

Shopping and consumption are most useful if they help to uncover what lies behind the trends. With this knowledge more targeted market strategies can be developed. Just recently Irish firms...

Smartphone for tracking shoppers
Date: 2013-02-07 01:49:03

Fortinet and Euclid developed a new product called Euclid Zero: this system senses the MAC address of mobile phones and monitors it while the phone’s owner is in-store, collecting information...

Half of shoppers feel they know more than shop assistants
Date: 2013-02-07 01:43:16

According to a study by Motorola on the last Christmas season, because of their smartphones with internet access shoppers feel they are better informed abut products and promotions than shop...

It doesn’t disappear, it just transforms!
Date: 2013-02-07 01:34:53

A study by NRC, conducted in August 2012 with 1,000 participants from the 18-49 age group, revealed lots of interesting facts about pálinka. Only 3 percent said they consume alcoholic...

Thailand: a smiling case study
Date: 2013-02-07 01:25:09

Thailand has a population of 65 million and is called ‘the country that is smiling’. Bangkok is the capital city where we can get to anywhere by taking the Sky...

Having fun and networking for the fifth time
Date: 2013-02-07 01:20:55

On the evening of 15 November we gathered for the fifth time in the Grand Hotel on Margaret Island to meet and greet – and to do a bit of...

Less wine sold – at higher prices
Date: 2013-02-07 01:16:02

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk in Hungary was HUF 89.47/kg in November...

Less detergent sold in promotion
Date: 2013-02-07 00:37:30

Detergent retail sales in January-October 2012 surpassed HUF 27 billion. Value sales didn’t change from the base period but volume sales fell 9 percent, according to the Nielsen Retail Index....

Detergents, softeners: this is the age of rationalising
Date: 2013-02-07 00:34:10

This year both detergent and softener volume sales plunged by 10 percent. Softeners: the number of buyers fell considerably (the category’s penetration lowered from 68 to 65 percent from one...

Old and new tricks in washing
Date: 2013-02-07 00:29:57

Anna Siba, brand manager of Henkel Hungary’s detergents and household cleaners division is of the view that some consumers still wash their clothes driven by their old habits, but at...

Products with an added value and manufacturer brands increase their share from sales
Date: 2013-02-07 00:26:41

Data from GfK Hungária’s Household Panel indicate that the expansion of the mineral water market also has to do with the advancement of manufacturer brands and products with an added...

A new look and more muscular promotional activity from Vöslauer
Date: 2013-02-07 00:23:15

Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...

Frozen food brands are looking for added value
Date: 2013-02-07 00:09:42

Just like previous years, 2012 was all about the expansion of private label and cheap products on the frozen fruit/vegetable and frozen meals market. László Markovits, owner and managing director...

The Easter bunny brought sales growth to chocolate figure manufacturers last year
Date: 2013-02-07 00:04:21

Sales grew again last year, despite that the elevated public health product fee (NETA) and 2 percent higher VAT burdened chocolate rabbits and eggs. Andrea Szabó, junior brand manager of...

Brand evolution on a higher level (part 1)
Date: 2013-02-07 00:01:19

Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...

Purchasing via mobile phone: we spent almost one billion HUF last year
Date: 2013-02-06 12:02:03

Purchasing via mobile devices increased explosively in Hungary. The number of visitors through mobile devices on the sites of Allegroup.hu, which operates Vatera as well, reached almost 29 million. This...

Global e-commerce rose to 1 trillion USD last year
Date: 2013-02-06 12:00:37

According to the estimates of eMarketer, the global value of digital purchases increased by 21.1 percent to 1 trillion USD in 2012. The researcher estimates that sales in 2013 will...

Magazine: What do cookbook-worms eat?
Date: 2013-02-06 12:00:00

In bookshop cafés people talk in a low voice, just like in libraries. But the situation is different in bookshops that specialise in cookbooks. What is more, in Singapore’s 25...

GfK: the wealthier spend on health maintenance
Date: 2013-02-06 11:58:01

According to GfK Hungária’s Health Economic Monitor 2012 annual survey, the Hungarian population has increased their spendings on health maintenance over the past year. The study concludes that although the...

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The horsemeat scandal in Britain goes on