News and articles

Teflon paint

There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...

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The beer market contracted further last year

Just like in 2008, the beer market kept shrinking in 2009, revealed GfK Hungária’s ConsumerScan, because the average household bought 6 percent less beer, 72 litres. 67 percent of Hungarian...

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Egg producers can be satisfied

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first two months the volume of...

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Selling even more efficiently

New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...

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Colgate Max Fresh Beads

Breath refreshing toothpaste with mouthwash beads....

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Shining cleanness with the fresh scent of spring

Henkel welcomed spring with new, cherry blossom-scented Biopon washing powders and gels. Biopon washing powders now also make clothes easy to iron. Play at www.biopon.hu to win a wellness weekend...

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Tetra Pak closed a successful financial year

2009 was a successful financial year for Tetra Pak. Despite the crisis, the company managed to improve its sales revenue by 1.2 percent to EUR 8.95 billion in 2009, compared...

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Orange, peach and apple is the ranking in terms of volume

Fruit juice retail sales were down 9 percent in value in the February 2009-January 2010 period, compared to the same period a year earlier and totalled at HUF 42 billion....

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Employment pessimism is subsiding

GKI’s economic sentiment index continued to improve moderately in February. In the business sector expectations were more optimistic, with the exception of industry – here the confidence index reduced a...

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Dr Bernd Hallier: Retailers know a lot about their customers

According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...

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Vape Derm Herbal 2in1

The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...

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Strategy brings success

Odary, the new umbrella brand of Kazakhstan’s Agroprodukt and the recently introduced reclosable Cryovac® EOR211 foil started a retail and social revolution. Packaged in the innovative new foil, Odary cottage...

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Comfort packaged

The latest novelty by Sealed Air Cryovac is the unique Cryovac® Oven Ease™ HC2440 gas-tight baking bag. Food is more delicious and tender if prepared in the new baking bag,...

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Fruit juices bought less often

GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....

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‘It is ending precisely now…’ (Part 1)

‘…so I let it go!’ Tibi Kiss, the lead singer of Quimby probably referred to something else, but we thought it would fit the new, 6-part series by Trade magazin...

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Dove Go Fresh Revive shower cream

Combines pomegranate and lemon to refresh the body....

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Tihany Valogatas

From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....

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New owner at Lekkerland

From February 2010, HU Management Kft. is the 100-percent owner of the Hungarian affiliate of German company Lekkerland AG & Co. KG. The company’s name, logo, strategy and commitment to...

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House of Hungarian Flavours opened in Szentendre too

A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...

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Cream and waxing strips were the most popular

The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...

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Anti-energy drinks on the shelves ?

‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...

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Olympos Apple-Peer-Grape

The new member of the popular Olympos fruit drink product family is the delicious, traditional Apple-Peer-Grape flavour variety....

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Tihany Valogatas Sandwich

Alongside the popular garlic flavour, Tihany Válogatás Camembert will also be available in green peppercorn and chilli flavours....

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“The most successful promotion of the year” competition has finished

At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title....

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Festival of Balaton wines in Budapest

More than one hundred wine specialties and concerts are waiting the audience of the second Lake Balaton Wine Festival, on the first weekend of May in Budapest. The goal of...

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Farm Goods shop in the capital

Great interest surrounded the Farm Goods shop opened in February at the Havana estate. The owners of the company purchasing food directly from the producers of rural areas are planning...

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The Sunday opening hours of shops may be limited in the autumn

The law to restrict the opening hours of shops on Sunday may be modified in the autumn – said Harrach Péter, representative of the Fidesz-KDNP in the Monday issue of...

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The market of frozen goods to transform

Ambiguous picture emerges in the domestic market of frozen foods. Some manufacturers, distributors are optimistic, saying the sky is the limit in the dynamically developing sector. Others, however, are more...

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Housing program from Tesco

The Tesco, beside food and other retailing, banking insurance and travel services, would start retail property development with the construction of four estates. Tesco plans to create four estates in...

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U.S. economy slowly turns into the right direction

The U.S. economy recovery looks robust already we can talk about “self-sustaining recovery” – summarized the USA Today newspaper the opinions of 46 leading economists. The current 9.7 percent unemployment...

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