Company and Personal News
Wine marketing to begin in late 2008
Date: 2008-11-16 08:00:00
The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...
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Super supermarkets
Date: 2008-11-16 08:00:00
According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...
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Dr. Oetker sütési hozzávalók
Date: 2008-11-16 08:00:00
Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...
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New managing director for Hill and Knowlton
Date: 2008-11-16 08:00:00
Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...
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Biomark turned 20
Date: 2008-11-16 08:00:00
Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...
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Business presents at all levels
Date: 2008-11-16 08:00:00
As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...
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Sweets immune to negative trends
Date: 2008-11-16 08:00:00
Growth has remained dynamic in practically all categories of sweets. The Bonbonetti Group is present in almost all of the sweets categories and has achieved annual growth of over 10...
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Festivals enhancing champagne culture
Date: 2008-11-16 08:00:00
The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...
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Budapest region on top
Date: 2008-11-16 08:00:00
Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...
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Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
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Tchibo islands in Interspar
Date: 2008-11-16 08:00:00
„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...
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Consumers persisting or changing
Date: 2008-11-16 08:00:00
How do consumers react to rising food prices? In order to find out, a survey has been conducted by Nielsen in five leading Western European markets: France, Germany, UK, Spain,...
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Gift packages in widening price range
Date: 2008-11-16 08:00:00
The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...
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Market of sweets, especially chocolate expanding
Date: 2008-11-16 08:00:00
Double digit growth took place in the market of chocolate, both in terms of value and quantity in the October 2007-September 2008 period, compared to the preceding year. Sweet biscuit,...
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The wine market: household consumption down for the first time in 2007 after many years
Date: 2008-11-16 08:00:00
Rising average prices, less frequent and smaller purchases were the main trends in the Hungarian market of wine in 2007, according to data from GfK Hungária ConsumerScan. Cheap wine is...
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50 percent occupancy for hotels
Date: 2008-11-16 08:00:00
The total number of nights spent by foreign and domestic guests in commercial places of accommodation remained unchanged in the January-August 2008 period, compered to 2007. Revenues were up by...
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Momentum, rejuvenation, innovation, responsibility
Date: 2008-11-16 08:00:00
Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...
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Two stars and two innovations for Spar
Date: 2008-11-16 08:00:00
Marcia Cross from Desperate Housewives will be the face of the new Splenid product line recently launched by Spar. This is the first time that Marcia Cross appears in an...
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New financial director for Heineken
Date: 2008-11-16 08:00:00
Ákos Magyari was appointed the new financial director of Heineken Hungária Zrt. on 1. November. He had graduated at the Budapest University of Economics in 1995 and has worked for...
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Another difficult year for the food industry
Date: 2008-11-16 08:00:00
According to Attila Boródi, chairman of the National Association of Food Processing Enterprises (ÉFOSZ), 2007 was a very difficult year for the food industry and 2008 looks even more difficult....
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New types of flour for maintaining health
Date: 2008-11-16 08:00:00
Per capita grain consumption in Hungary has been stable in recent years, with minor fluctuations, at 87-90 kg/year. there is still a lot of surplus production capacity in this market....
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Growing market share for bitter and palinka
Date: 2008-11-16 08:00:00
Retail sales of spirits increased by 8 percent in the August 2007- July 2008 period, compared to the preceding year, reaching HUF 72 billion. Sales in terms of quantity increased...
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Specialised stores up
Date: 2008-11-16 08:00:00
Retail sales totalled 1.8 percent less in July 2008, than in July 2007. Retail sales were down by 0.1 percent compared to June. Retail sales totalled HUF 3,447 billion in...
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Eastern EU and Western EU
Date: 2008-11-16 08:00:00
Eight Hungarian companies attended this year’s InterMeat, InterMopro and InterCool exhibitions held in Düsseldorf in September, while there were 46 exhibitors from Austria, but only one from Romania. A total...
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No reason to panic!
Date: 2008-11-16 08:00:00
„No reason to panic!- said the director. That’s when panic started.” (Rejtő Jenő: Vesztegzár a Grand Hotelben) This is how I see the responses to the financial crisis. Obviously, it...
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Sporty gifts from dm
Date: 2008-11-16 08:00:00
HUF 40 million has been donated to 40 schools by the dm drugstore chain for the purpose of buying sports equipment. The „Together for the joy of sport” project is...
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From one to two
Date: 2008-11-16 08:00:00
The 100,000th Széchenyi card and the first Széchenyi card 2 were handed over ceremonially in Budapest, on 9. October. Among others, the event was attended by the minister of finance,...
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“Minus zero” instead of “plus zero” for the meat sector
Date: 2008-11-16 08:00:00
The number of meat processing enterprises has dropped from more then 500 to 350 within a few years, while concentration has continued in the sector. – Major changes have taken...
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Croissants and French rolls still most popular bakery products
Date: 2008-11-16 08:00:00
Nine out of ten people like croissants and French rolls and eight out of ten also like white bread, according to a survey of eating habits conducted by GfK Hungária...
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Bar code? RFID? Or both?
Date: 2008-11-16 08:00:00
Bar code has been used for such a long time that we do not even realise how ingenious this technology is. However, a challenger has appeared in the shape of...
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