Company and Personal News

Perfume market becoming more masculine

According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...

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What is the program offering?

The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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Cetelem: new financial partner of Tesco

Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...

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Digital and universal electronics selling well

In the central and eastern European region, the sales of non-perishable consumer goods are becoming increasingly concentrated. According to a survey by the Gfk Group, online sales are growing as...

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Continuing concentration of margarine sales

According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...

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„An extra wallet which can be opened”

According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Cup for clients

This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....

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Bomba! prizes at Printexpo

Winners of the competition organised by Büki Üdítő Kft. and Sign magazine for designers of illuminated advertising signs received their prizes at the Printexpo exhibition. They were Signtechnika Kft.(1.), Neonsign...

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Lighter butter creams on bread

While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...

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How does it work?

Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Protection against forged medicine

STI Petőfi Nyomda has received a HUNGAROPACK 2007 prize for its box which is protected against the counterfeit of medicine. Three-level protection is provided. Markings visible to the naked eye...

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dm revenues increasing by a quarter

Th dm chain concluded this financial year with excellent results in September. Revenues grew by 25 per cent, reaching HUF 51 billion. This is partly due to expansion, with the...

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Marketing might become yeast for the baking industry

Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...

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Who are the users?

Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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Pöttyös at home

The Pöttyös brand was one of the sponsors of the Cultural and Tourist Festival held for the fifth time in Mátészalka. Pöttyös Túró Rudi is manufactured by Friesland Hungária zRt....

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Artistic tapping

This was the 11th Stella Artois® beer tapping championship organised by Borsodi Gyár Zrt. This year’s winner was Balázs Horváth (Orchidea étterem, Lipót) represented Hungary at the 11th. Stella Artois®...

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Our everyday bread from the neighbourhood store

According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004...

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Post/pre mix Colas continue to lose ground

According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...

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From designer-boxes to welded bags

Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...

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Medal for György-Villa rosé

The György-Villa Pinot noir rosé 2006 wine of György-Villa Kft. has received a silver medal at the Mondial du Pinot Noir international competition....

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Invitation by Sole-MiZo to discuss milk

Dr. Imre Tímár, president and CEO of Sole-MiZo Zrt. has invited all producers and retailers of dairy products and the competent authority as well, to a round table discussion about...

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Bread dominant

According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...

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From grape to bottle

2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...

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Master Good selling not only products but ability as well

László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...

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Map on the bottle

A five year agreement was signed by the management of Balaton National Park and Kékkúti Ásványvíz Zrt. about using the map of the national park on labels of Theodora mineral...

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Joint venture established by Coca-Cola and Illycafé

The Coca-Cola Company and Illycafè SpA have signed a letter of intent about establishing a joint venture for the production of premium quality ready-to-drink coffee. Global sales of RTD coffee...

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