Company and Personal News
Beer industry optimistic about PET ottles
Date: 2008-11-16 08:00:00
Recession in the market of beer began in the autumn of 2007 and has continued ever since. All segments have been effected similarly, with no shift in the market towards...
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Livestock of turkey down, supply of beef shrinking
Date: 2008-11-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...
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New generation of advertising solutions coming of age
Date: 2008-11-16 08:00:00
A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...
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Towns sponsored by Heineken
Date: 2008-11-16 08:00:00
A social responsibility project was launched by Heineken Hungária Sörgyárak Zrt. in October. The project is intended to provide support for towns where the brewery industry has its roots. Citizens...
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Champagne with crystals
Date: 2008-11-16 08:00:00
Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...
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Domestic market of jam expanding
Date: 2008-11-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the jam market showed expansion in terms of both value and quantity in the first half of 2008. As a result...
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Instant food on trays increasingly popular
Date: 2008-11-16 08:00:00
The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important...
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Growing demand for premium beers
Date: 2008-11-16 08:00:00
Retail sales were up by 5 percent in terms of value in October 2007 – August 2008, compared to the preceding year. The value of the total market exceeds HUF...
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In the middle of a financial crisis
Date: 2008-11-16 08:00:00
According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...
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Cherry Queen Marcipán
Date: 2008-11-16 08:00:00
We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...
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IMIGe turning into POS Media
Date: 2008-11-16 08:00:00
IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....
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Payment morale: ranking in the middle
Date: 2008-11-16 08:00:00
According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...
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Bio sector expecting strong sales at the end of the year
Date: 2008-11-16 08:00:00
Organic and health food has appeared in hyper markets and supermarkets years ago. Today, organic food is found on the shelves in most stores and online sale are also growing....
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There is always money for sweets
Date: 2008-11-16 08:00:00
Though consumption has not dropped, the domestic production of sweets has declined in the past two years. Multinationals like Kraft and Nestlé have relocated part of their production to other...
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Wine marketing to begin in late 2008
Date: 2008-11-16 08:00:00
The quantity of wine produced in Hungary this year will be around 3,5 million hectolitres this year, though as much as 4 million was expected. – This quantity is 20...
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Super supermarkets
Date: 2008-11-16 08:00:00
According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first...
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Dr. Oetker sütési hozzávalók
Date: 2008-11-16 08:00:00
Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...
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New managing director for Hill and Knowlton
Date: 2008-11-16 08:00:00
Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...
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Biomark turned 20
Date: 2008-11-16 08:00:00
Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...
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Business presents at all levels
Date: 2008-11-16 08:00:00
As Győző Sauer, managing director of 3L Present Kft says, “Giving a present feels good”. However, his colleagues responsible for buying presents would disagree, as it is not easy to...
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Sweets immune to negative trends
Date: 2008-11-16 08:00:00
Growth has remained dynamic in practically all categories of sweets. The Bonbonetti Group is present in almost all of the sweets categories and has achieved annual growth of over 10...
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Festivals enhancing champagne culture
Date: 2008-11-16 08:00:00
The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...
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Budapest region on top
Date: 2008-11-16 08:00:00
Purchasing power in Hungary has been mapped by GfK Hungária for the sixth time this year. Hévíz, the wealthiest settlement outside Budapest two years ago is now only third with...
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Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
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Tchibo islands in Interspar
Date: 2008-11-16 08:00:00
„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...
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Consumers persisting or changing
Date: 2008-11-16 08:00:00
How do consumers react to rising food prices? In order to find out, a survey has been conducted by Nielsen in five leading Western European markets: France, Germany, UK, Spain,...
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Gift packages in widening price range
Date: 2008-11-16 08:00:00
The season of gifts will soon be here. Brand manufacturers have been working on Christmas offers for a while. As Anikó Radosiczky, senior brand manager of Sarantis Hungary says: “No...
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Market of sweets, especially chocolate expanding
Date: 2008-11-16 08:00:00
Double digit growth took place in the market of chocolate, both in terms of value and quantity in the October 2007-September 2008 period, compared to the preceding year. Sweet biscuit,...
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The wine market: household consumption down for the first time in 2007 after many years
Date: 2008-11-16 08:00:00
Rising average prices, less frequent and smaller purchases were the main trends in the Hungarian market of wine in 2007, according to data from GfK Hungária ConsumerScan. Cheap wine is...
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50 percent occupancy for hotels
Date: 2008-11-16 08:00:00
The total number of nights spent by foreign and domestic guests in commercial places of accommodation remained unchanged in the January-August 2008 period, compered to 2007. Revenues were up by...
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