Super supermarkets

According to a study published by GfK Hungária to help companies in strategic planning, in spite of a reduction in purchasing power, supermarkets still produced dynamic growth in the first six months of 2008, while the market share of hyper markets showed stagnation. A large number of new stores opened in both the supermarket and the discount channels in the above period. However, the hyper market distribution channel is expected to increase its market share by another 5-6 percent in the medium term. Supermarkets increased their market share by 1.8 percent in the first half of 2008. The market share of discounts stores has not changed significantly since 2007, but this distribution channel is expected to produce the biggest expansion in the medium term. Hungarian retail chains have improved their position somewhat, while independent stores continued to lose ground.