News and articles

The new Széchenyi Card Investment Loan started from the 1st of September

The Hungarian government plans to support the micro, small and medium enterprise sector in order to recover the economy. With the three element of the Széchenyi Card Program (current account,...

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B & P, Braun & Partners made brand rankings in another country

In Hungary the cult domestic brand, the Pöttyös Túró Rudi finished on the top of the rankings, while in Romania, the Coca Cola is the most powerful brand. The twelve...

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VEX and UX: The GKI – Microsoft competitiveness and environmental indices

The Competitiveness Index (VEX) decreased in Romania, in the second quarter, compared to the previous, while in the other countries increased, with the most in Poland. The business environment index...

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World trade turnover declined in July

According to the datas of CPB; World trade turnover decreased by 0.8 percent in July, which suggests that the economic recovery has lost momentum. World trade declined in July, the...

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The website of Mars has been renewed

Mars Hungary uptated its website with richer informations, international and domestic corporate news and with raising awareness examples in September 2010. The focus remains on the five principles ensuring the...

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Henkel strengthened its leading position in the sustainability ranking

Henkel, had been included to the Dow Jones global sustainability index (DJSI World) and to the Dow Jones Europe Sustainability Index (DJSI Europe) for the fourth time. The company is...

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The 23-meter-high warehouse was built in three weeks

In Hungary, a growing need occured for the Leier custom-made concrete elements, that are fast, economical, flexible in both vision and building construction methods. The custom-made concrete elements of Leier...

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MINI Cooper design with Coca-Cola light

The Coca-Cola light continues last year’s highly successful Fashion Designer program with Car Designer program this year. This time, the design of a white Mini Cooper can be planned with...

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Illusory retail sales growth

The interviewed analysts explain the small retail sales growth of this July, with the increase of VAT last year. The volume of retail sales in July rose for the first...

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Sugar beet production is worth in Hungary

The one and only Hungarian sugar factory produces 120 thousand tons of sugar this year, which is more than the quota of the European Union. The Magyar Cukorgyár Zrt. (Hungarian...

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One billion support for the school milk program

Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...

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The new Alimentaria&Horexpo Lisboa project has attracted the interest of the entire sector

Alimentaria&Horexpo Lisboa is the latest Alimentaria Exhibitions project. The trade show represents the creation of the largest business venue in Portugal for the food and drinks industry, distribution, the hospitality...

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Törley and György-Villa wine auction successes

Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...

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Smaller apple yield Europe-wide

This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...

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Tesco does not launch a web store in Hungary yet

While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...

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Spicy and Mediterranean Füstli: Hungary’s favorite sausages, in two new tastes

Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli,...

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Kométa debuted with a new TV spot

The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....

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Special orange-cake Milli Mia Cream Curd for the autumn months

From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...

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New CEO at Tetra Pak Duna

At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...

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MasterCard in the shop window

MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...

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Csabahús Brand

Debreceni Csoport Húsipari Kft. modernised its traditional Csabahús brand, in terms of both packaging and product portfolio....

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The summer was characterised by lowering pig prices

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...

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The 401-2,500 m² channel strengthened

Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...

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Sweet with sour – healthy snacks

nimm2 Soft candy is filled with thick fruit juice and lots of vitamins – from August the product is available in sour version too, in apple, lime, cherry and blackcurrant...

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Superbrands qualification to Magyar Cukor Zrt.

As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...

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Nagel is the main sponsor

Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...

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New Ultra Szavo Scrubbing Creams

New Ultra Szavo scrubbing creams can be used for several purposes in the household....

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Export plays the main role

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...

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Coffee brands use prize games to win consumers

Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...

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New Fiat fleet helps the work of METRO’s regional sales team

Early August METRO Hungary and LeasePlan Hungária Zrt. ceremonially presented 55 cars from the 110-car fleet to the sales representatives of METRO. They chose Fiat Grande Punto 1.3 Multijet diesel,...

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