News and articles
Love VisibleCare Toning
Date: 2011-03-09 01:16:49
Dove shower gels were reborn with the addition of the Dove NutriumMoisture™ formula: they are hydrating and nourishing the skin, just like the Dove VisibleCare product family, which proudly presents...
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Dolce Vita yoghurt
Date: 2011-03-09 01:10:18
New Dolce Vita yoghurt is a delicious dessert with a fat content of only 7% – in a really creamy and rich combination that conjures the dessert specialties of different...
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Ultra Szavo specialist product
Date: 2011-03-09 01:04:59
New specialist product under the Ultra Szavo brand name, for removing mould and stains in the bathroom and on other washable surfaces....
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Ultra Szavo cleaning products
Date: 2011-03-09 01:00:28
New, multifunctional special cleaning products under the Ultra Szavo brand name, with antibacterial agent....
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TopJoy Scooby-Doo 0,2 l fruitdrinks
Date: 2011-03-09 00:57:47
Children’s favourite Scooby-Doo characters appeared on the 0.2-litre TopJoy boxes. Thanks to the aseptic carton packaging, the products are preservative-free and do not contain artificial colouring....
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Kecskeméti jams/Kecskeméti Tradition
Date: 2011-03-09 00:55:33
Kecskeméti jams are natural and have a high fruit content; they are produced in five flavours (apricot, elder, raspberry, sour cherry, strawberry) and are distributed in 280-gram packaging....
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Füredi ION pH 9.3
Date: 2011-03-09 00:51:50
The body’s pH level needs to be reduced significantly and Füredi ION alkaline mineral water family helps to achieve the optimal pH balance....
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Béres Actival Kid multivitamin chewing gum for kids
Date: 2011-03-09 00:49:24
Complex dietary supplement; 30 multivitamin chewing tablets with minerals, trace elements and sweetener in 5 different flavours. This time the product comes with a gift: a bicycle wheel flashing light....
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Trade marketing is my love this year too
Date: 2011-03-09 00:44:32
Trade Marketing Club, POPAI Hungary Association, Trade magazin and In-store Team Kft. organised their annual conference – the topic of which was mergers and divorces – at the headquarters of...
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Various opinions on Fruit Logistica
Date: 2011-03-08 22:48:15
‘Fruit Logistica was highly successful for Belgian fruit and vegetable exporters. It was remarkable to see so many visitors from Russia, Eastern Europe, the Middle East and North America.’ (Veerle...
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Ethics, health and toys
Date: 2011-03-08 21:54:45
It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...
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Drugstores
Date: 2011-03-08 21:53:59
Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...
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Complete renewal in terms of skin care
Date: 2011-03-08 21:27:59
In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...
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Product return
Date: 2011-03-08 21:23:37
Impala Kft., a furniture distribution company not only developed its own line, but also had a great promotional idea: used chairs can be returned in exchange of HUF 3,000 per...
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Discount stores dominate on the chocolate bar market
Date: 2011-03-08 21:16:46
GfK Hungária’s ConsumerScan revealed that in the first ten months of 2010 discount stores kept their leading position on the market of chocolate bars. Hypermarkets also became stronger – more...
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People are increasingly interested in reading promotion leaflets
Date: 2011-03-08 21:11:36
Since 2009 the influence of promotions has increased greatly. According to GfK Hungária Shopping Monitor 2011, 58 percent of those asked gather information from promotion leaflets found in their mailbox....
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The prices of cereal grains and vegetables increased the most
Date: 2011-03-08 21:09:37
It did not come as a surprise that the production price level of agricultural products was 29 percent higher in December 2010 than a year earlier. Looking into it deeper...
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More than three quarters of households buy ham on a regular basis
Date: 2011-03-08 21:07:59
Different types of ham (machine ham, smoked-cooked, dried, matured and peasant hams) remain to be popular: in the first ten months of 2010 more than three quarters of households bought...
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Market-leading energy drink manufacturer brings production to Hungary
Date: 2011-03-08 20:53:10
From spring 2011 Miskolc-seated Hell Energy Magyarország Kft. will realise the bulk of its manufacturing activity at the new production facility, which is being built in the outskirts of Szikszó....
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Rondo invests in capacity expansion
Date: 2011-03-08 20:51:18
Rondo Kft. invested nearly HUF 2 billion in expanding its cardboard manufacturing capacity in Budapest. A new production plant and an internal transport system were completed by the end of...
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MÉBiH coordinates the preparation for a European food consumption survey
Date: 2011-03-08 20:49:20
The Hungarian Food Safety Office (MÉBiH) won the European Food Safety Authority’s tender and will elaborate the methodology of and prepare for EU MENU, a European food consumption survey. The...
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My company is on the Internet
Date: 2011-03-08 20:47:39
Ipsos conducted a survey for Google Hungary, which revealed that less than half of Hungarian micro- and small businesses have their own websites. This finding made Budapest Bank, Google Hungary...
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Ferenc Deák works in Moscow
Date: 2011-03-08 20:44:50
The former managing director of Henkel Hungary, who spent the last one and a half years at the company’s Düsseldorf headquarters, works in Moscow from January 2011 as director of...
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Obligatory dynamism
Date: 2011-03-08 20:35:19
Economic upturn is going at full speed in Germany, the rate of unemployment has not been this low for years (some say it has never been). What I saw from...
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Enchanted by brand loyalty
Date: 2011-03-08 20:34:42
A study published for the 15th time, the annual Brand Keys Customer Loyalty Index (CLEI) concluded that these days really successful brands have one thing in common: they enchant customers...
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Barbie and Ken are back together
Date: 2011-03-08 20:33:20
After seven years of separation Barbie and Ken give their romance another chance (the couple even united their Facebook profiles!), informed Mattel in a communiqué, in which they also introduced...
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Coke’s real recipe is not a secret anymore?
Date: 2011-03-08 20:31:43
The Coca-Cola code has been cracked! At least this is what Ira Glass, the host of US radio show ‘This American Life’ claims: he stumbled across the recipe in an...
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The world’s biggest companies joined forces (part 1)
Date: 2011-03-08 20:21:44
The Consumer Goods Forum (CGF) unites 400 leading experts, international organisations and initiatives from 70 countries, representing a turnover of EUR 2.1 trillion. It has been up and running since...
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