News and articles
Palette Salon Colors
Date: 2013-02-07 10:15:17
When creating the 15 trend-setting colours, the Palette SALON COLORS professional colour pigment mixes were selected from numerous colour pigment combinations. Palette SALON COLORS came to life thanks to many...
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Ten billion HUF from Széchenyi Rest Card
Date: 2013-02-07 10:12:42
At the moment, the Széchenyi Rest Card does not seem to be a success story. According to the datas of the Central Statistical Office (KSH) last year the revenues of...
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New type fun for our kids – Video of te day
Date: 2013-02-07 09:56:01
The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed...
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MagyarBrands, the brand value
Date: 2013-02-07 01:59:47
The Superbrands Hungary Council and its heads felt the growing need for paying special attention to Hungarian products, so in 2010 they launched the MagyarBrands programme. MagyarBrands is a trade...
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Trends, whys and answers – part 8
Date: 2013-02-07 01:57:10
Shopping and consumption are most useful if they help to uncover what lies behind the trends. With this knowledge more targeted market strategies can be developed. Just recently Irish firms...
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Smartphone for tracking shoppers
Date: 2013-02-07 01:49:03
Fortinet and Euclid developed a new product called Euclid Zero: this system senses the MAC address of mobile phones and monitors it while the phone’s owner is in-store, collecting information...
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Half of shoppers feel they know more than shop assistants
Date: 2013-02-07 01:43:16
According to a study by Motorola on the last Christmas season, because of their smartphones with internet access shoppers feel they are better informed abut products and promotions than shop...
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It doesn’t disappear, it just transforms!
Date: 2013-02-07 01:34:53
A study by NRC, conducted in August 2012 with 1,000 participants from the 18-49 age group, revealed lots of interesting facts about pálinka. Only 3 percent said they consume alcoholic...
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Thailand: a smiling case study
Date: 2013-02-07 01:25:09
Thailand has a population of 65 million and is called ‘the country that is smiling’. Bangkok is the capital city where we can get to anywhere by taking the Sky...
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Having fun and networking for the fifth time
Date: 2013-02-07 01:20:55
On the evening of 15 November we gathered for the fifth time in the Grand Hotel on Margaret Island to meet and greet – and to do a bit of...
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Less wine sold – at higher prices
Date: 2013-02-07 01:16:02
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk in Hungary was HUF 89.47/kg in November...
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Less detergent sold in promotion
Date: 2013-02-07 00:37:30
Detergent retail sales in January-October 2012 surpassed HUF 27 billion. Value sales didn’t change from the base period but volume sales fell 9 percent, according to the Nielsen Retail Index....
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Detergents, softeners: this is the age of rationalising
Date: 2013-02-07 00:34:10
This year both detergent and softener volume sales plunged by 10 percent. Softeners: the number of buyers fell considerably (the category’s penetration lowered from 68 to 65 percent from one...
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Old and new tricks in washing
Date: 2013-02-07 00:29:57
Anna Siba, brand manager of Henkel Hungary’s detergents and household cleaners division is of the view that some consumers still wash their clothes driven by their old habits, but at...
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Products with an added value and manufacturer brands increase their share from sales
Date: 2013-02-07 00:26:41
Data from GfK Hungária’s Household Panel indicate that the expansion of the mineral water market also has to do with the advancement of manufacturer brands and products with an added...
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A new look and more muscular promotional activity from Vöslauer
Date: 2013-02-07 00:23:15
Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...
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Frozen food brands are looking for added value
Date: 2013-02-07 00:09:42
Just like previous years, 2012 was all about the expansion of private label and cheap products on the frozen fruit/vegetable and frozen meals market. László Markovits, owner and managing director...
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The Easter bunny brought sales growth to chocolate figure manufacturers last year
Date: 2013-02-07 00:04:21
Sales grew again last year, despite that the elevated public health product fee (NETA) and 2 percent higher VAT burdened chocolate rabbits and eggs. Andrea Szabó, junior brand manager of...
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Brand evolution on a higher level (part 1)
Date: 2013-02-07 00:01:19
Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...
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Purchasing via mobile phone: we spent almost one billion HUF last year
Date: 2013-02-06 12:02:03
Purchasing via mobile devices increased explosively in Hungary. The number of visitors through mobile devices on the sites of Allegroup.hu, which operates Vatera as well, reached almost 29 million. This...
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Global e-commerce rose to 1 trillion USD last year
Date: 2013-02-06 12:00:37
According to the estimates of eMarketer, the global value of digital purchases increased by 21.1 percent to 1 trillion USD in 2012. The researcher estimates that sales in 2013 will...
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Magazine: What do cookbook-worms eat?
Date: 2013-02-06 12:00:00
In bookshop cafés people talk in a low voice, just like in libraries. But the situation is different in bookshops that specialise in cookbooks. What is more, in Singapore’s 25...
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GfK: the wealthier spend on health maintenance
Date: 2013-02-06 11:58:01
According to GfK Hungária’s Health Economic Monitor 2012 annual survey, the Hungarian population has increased their spendings on health maintenance over the past year. The study concludes that although the...
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Hungarian Organic Wine’s success in Germany
Date: 2013-02-06 11:57:21
The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...
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Czech retail sales decreased last year
Date: 2013-02-06 11:28:18
Retail sales in the Czech Republic decreased by an annual 1.1 percent last year – the Czech Statistical Office announced on Tuesday. In December, without including the seasonal fluctuations the...
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The Human Telex organizes the Hungarian Flavours' Ball
Date: 2013-02-06 11:19:01
The Human Telex Advertising Agency starts the year with the organizing of a large-scale ball. The Hungarian Flavours Trade Association (MIKSZ) asked Human Telex to organize the Hungarian Flavours' Ball....
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New Venus Frying oil: the perfect partner for frying
Date: 2013-02-06 11:10:02
The FritoptiTM is a cooking oil is created from refined sunflower oil. It is naturally rich in monounsaturated omega-9 fatty acids, that belongs to the category of beneficial fats. The...
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Are you ready for hunting? – Video of the day
Date: 2013-02-06 10:57:10
Are you ready for “The Hunt?” Chicago based Next Restaurant is gearing up for another culinary adventure. They have released this beautifully crafted video of their latest tasting menu theme,...
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The German Super Cow already gave 150 thousand liters of milk
Date: 2013-02-06 10:55:55
The black and white Holstein cattle gave 150 thousand liters of milk in the last thirteen years, on a farm in Talling, Germany. The farmer explains the good lactation results...
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KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012
Date: 2013-02-06 10:47:40
In December last year 6.1 percent more guest spent 8.2 percent more guest nights in commercial accommodations than a year earlier. In the whole year the growth was 3.6 and...
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