Company and Personal News
Sales in addition to marketing
Date: 2008-12-16 08:00:00
Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...
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Medals from France
Date: 2008-12-16 08:00:00
Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...
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Agricultural prices swinging
Date: 2008-12-16 08:00:00
Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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YO to be distributed by SIÓ-ECKES
Date: 2008-12-16 08:00:00
The YO syrup owned by the Eckes-granini group is to be distributed by SIÓ-ECKES Kft. from January 2009. This syrup product line originally distributed by Maresi Kft., has been present...
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Household consumption of champagne still dropping last year
Date: 2008-12-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....
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Cooking oil producing highest price rise
Date: 2008-12-16 08:00:00
Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....
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Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
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Marché turning 25
Date: 2008-12-16 08:00:00
The first Marché unit was opened in Stuttgart in 1983, which means that the chain presently composed of 79 units, is 25 years old this year. The strategy of freshness...
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Rationalisation by TV2
Date: 2008-12-16 08:00:00
Like foreign media enterprises, TV2 is also preparing for the crisis by rationalisation. Their news section is to be restructured and 35 employees of the group are to be laid...
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Concentration stopping in the fruit juice market
Date: 2008-12-16 08:00:00
Retail sales of fruit juice were up by 5 percent in terms of value in the September 2007 – August 2008 period, compared to the preceding year, totalling HUF 47...
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Shrinking orders
Date: 2008-12-16 08:00:00
Industrial production was down by 0.7 percent in September 2008, compared to September 2007. Industrial export was down by 2.1 percent. Production of the processing industry was down by 1.8...
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Locals taking over Pápai Hús
Date: 2008-12-16 08:00:00
New owners are expected to take over management of Pápai Hús Zrt. in January. A partnership has been established by the management of Pápai Hús, local government of Pápa, livestock...
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New CEO for BAT Hungary
Date: 2008-12-16 08:00:00
A new CEO has been appointed to lead British American Tobacco Hungary. Emil Moskofian (43) will take over the position from David Waterfield. He has been working for BAT for...
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Joint venture to be formed by B&P Social Branding and NetAktív
Date: 2008-12-16 08:00:00
B&P Social Branding and NetAktív Kommunikációs Ügynökség announced the formation of a joint venture and the beginning of strategic co-operation in November. The agency to be established under the name...
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Drinks rich in vitamins, at decreasing prices
Date: 2008-12-16 08:00:00
Demand for fruit juices is higher in colder months than in the summer. However, growth of the segment stopped last season, as a result of a substantial rise in the...
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Increasing number of private labels in promotional leaflets
Date: 2008-12-16 08:00:00
According to the leaflet Monitor published by GfK Hungária, growth has continued in the market of promotional leaflets. Leaflets are still regarded as one of the most effective advertising tools...
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Containers with pre-set temperature
Date: 2008-12-16 08:00:00
Messer Hungarogáz Kft. presented its latest innovation in refrigerated transport. The Siber System allows a single vehicle to carry containers with different pre-set temperatures. Siber System containers are equipped with...
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Hidden camera
Date: 2008-12-16 08:00:00
In the summer, the Dairy Product Council had begun preparing for demonstrations against multinational chains blamed for the market difficulties which milk producing and processing enterprises are facing. They want...
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Brazilian CEO for Borsodi
Date: 2008-12-16 08:00:00
Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...
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Fruit Logistica focusing on innovations
Date: 2008-12-16 08:00:00
Innovations in the fruit and vegetable category will be presented at the Fruit Logistica exhibition to be held in Berlin between 4-6. February. Special attention will be devoted to innovations...
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Drugstores showing dynamism in face, body and hand care
Date: 2008-12-16 08:00:00
Retail sales of face lotions were up by 4 percent in the September 2007-August 2008 period, compared to the preceding year. The size of the market has exceeded HUF 9...
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Brief period of happiness after three difficult years
Date: 2008-12-16 08:00:00
2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Stores opening
Date: 2008-12-16 08:00:00
Spar, Pomáz Open: 6 November Chain: Spar Store space: 922 m2 SKU: több ezer Spar, Debrecen Open: 13 November Chain: Spar Store space: 777 m2 SKU: több ezer Aldi, Dunaújváros...
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One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
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Uniform standards needed
Date: 2008-12-16 08:00:00
The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...
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Innovations for ageless skin
Date: 2008-12-16 08:00:00
Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...
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