News and articles

Vénusz Butter Magic and Vénusz With Real Butter for frying

The Vénusz Butter novelties perfectly combine the softness of the margarine with the traditional flavors of the butter. The Vénusz Vajvarázslat (Vénusz Butter Magic) thanks to its very high, 47...

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The Hungarian Reformed Charity Service distributes five hundred tons of potatoes before Easter

Five hundred tons of seed and eating potatoes will be distributed by the Hungarian Reformed Charity Service nationwide before Easter. So far, the donations were distributed in about 70 settlements...

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Magazine: Breakfast cereals go functional

Last year’s winners were muesli and cereal bars – Klaudia Takács, associate marketing manager with Nestlé Hungária Kft. told Trade magazin. Both categories produced a two-digit sales growth, and the...

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Catch them!

As part of Hungary’s Fisheries Operational Programme, last December a HUF 440-million campaign called ‘Catch them’ started to promote fish consumption. A website – kapjra.hu – was launched and soon...

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5 Insane Ways to Open Wine – Video of the day

And it's only five out of the many!...

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They not only give energy, but great flavour experience too

Since the easing of the public health product tax (NETA) burden in 2013 the energy drinks market has been growing with dynamics of former years. The NETA has also cleansed...

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Szentkirályi nears ten billion

In 2014 Szentkirályi group realised HUF 9.6 billion in sales, performing almost 10 percent better than in 2013. The group’s market share grew to an all time high 20 percent...

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Sales remain concentrated

Mineral water is key in grocery retail: it is the fifth biggest grocery category in the 90 audited by Nielsen. Between December 2013 and November 2014 mineral water sales were...

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Small shops’ share in sales grows further

Energy and sports drinks were sold for HUF 18 billion between December 2013 and November 2014. Value sales rose 16 percent and volume sales expanded by 12 percent. Small shops...

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Magazine: The path that leads to the guest

Tibor Rosenstein was named Restaurateur of the Year in 2015. The winner told Trade magazin that he isn’t very active in various trade organisations because he has always tried to...

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The Hungarian dairy sector can be the winner of the EU milk quota termination

The Hungarian dairy industry is prepared to work within the new system after the EU terminates the milk quota from 1 April. Czerván György Minister of State of the Ministry...

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Brewers’ Association: the domestic consumption of Hungarian beers increased last year

The domestic sales of the Hungarian beer industry increased by 2 percent last year. The sales of premium beers increased as well, but the expansion of nice-priced beers continued also....

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Nielsen: the personal relationships are increasingly being replaced by electronic tools

Nielsen’s recently released study titled “The battle for viewers all around the world where TV is available everywhere” describes the rapid development of digital technology and what the consumers mostly...

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Easter checks: irregularities became more serious

Inspectors imposed 7.5 million HUF fines during the Easter consumer controls that were launched in early March. Last year irregularities were found at 43 percent of the stores. This year...

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Worldwide, 40 million children will eat Diósgyőri chocolate bunnies

Nearly 2,000 tons of Easter chocolate products were produced this season at Nestlé’s hollow chocolate factory in Diósgyőr, 7 percent more than last year. Ninety percent of the products are...

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The Hungarian shop-assistants smile more than last year

The quality of Hungarian customer service seems to catch up to the world average in terms of smiling, greeting and related sales. Hungary is still lagging behind the leading countries...

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New head of communications at Coca-Cola HBC Magyarország

From March 2015 Tóth Valentin has become the Director of corporate relations and communications. at the Coca-Cola HBC Magyarország Kft. The new leader has more than fifteen years of professional...

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SPAR employees have lived with the possibility of further education

The SPAR Magyarország Kft. provided further training opportunities to its employees for one and a half year within the New Széchenyi Plan program. In the period from October 2013 to...

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The Famíliatészta won the Product of the Year Award

This year, the Vitale product family of the Famíliatészta Kft. won the”Product of the Year Award 2015″, recognition in the Healthy Pasta category. The Vitale product family of the Famíliatészta...

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German retail sales in line with the expectations

The German retail sales increased in line with analysts' expectations on a yearly basis, while compared to the previous month the volume of retail sales reduced in February. According to...

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Elegant kitchen expert from Australia

Catler’s new professional mixer, the KM 8011 significantly reduces the time spent on the kitchen counter. The high-performance device was born to prepare cake pastas and creams. One of the...

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The Taste of Paris tasting festival will be organized in May with the participation of Michelin-starred chefs

The gastronomic event was launched in London in 2004, and 22-cities have joined to the initiative so far. The visitors can taste the courses of fourteen local Michelin-starred chefs between...

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Cheftable – Video of the day

Anyone who’s watched Jiro Dreams of Sushi knows the intense urge to eat fine fish that the documentary inspired in you. Now, Netflix and David Gelb, the creator of Jiro...

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The future of agriculture

Hungarian daily Világgazdaság organised a conference titled ‘Agriculture of the future – the future of agriculture’ on the most important issues in Hungarian agriculture. György Czerván, secretary of state at...

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No change in the certification fee

The Hungarian Chamber of Agriculture (NAK) issues about 9,000 certificates of origin a year for exporting companies. The certification fee has been the same since 2004 and NAK won’t increase...

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Payment solution – for mobile apps

Cellum announced at The App Summit conference, held in Orlando (Florida), that they had developed Plug and Pay: a mobile payment solution that can be integrated into mobile apps by...

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Hungaricum grape varieties go through a renaissance

According to Péter Gál, deputy state secretary at the Ministry of Agriculture, there is great potential in special Hungarian grape varieties. Mr Gál is convinced that Hungarian wines are unique,...

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Wildlife management conference

At the wildlife management conference organised at the FeHoVa trade fair NAK president Balázs Győrffy talked about the concept of the new hunting law. The new law will stipulate that...

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Malls: the longer opening hours will not compensate for the Sunday closure

Since the law on Sunday store closure entered into force, the Friday, Saturday traffic strenghtened at the malls, but this do not compensate for the lost Sundays – Balatoni Judit,...

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Cetelem: European consumers are more and more conscious

The European consumers are buying more and more conscious, especially the Hungarians, who use comparison sites when purchasing – the Cetelem Körkép 2015 (Cetelem Panorama 2015 reveals). The Cetelem Körkép...

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