News and articles

The Hungarian National Tourist Office to be renewed

The Hungarian National Tourist Office (MT Zrt.) to be renewed, in order to provide more efficient support to the agricultural marketing programs – National Economy Ministry told MTI on Monday....

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BRRR-ito – Video of day

We’re always on the hunt for new ways to eat our ice cream… what better way than wrapped in a BRRR-ito! Your two favorite flavors, topped with a fudge drizzle...

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Innovative Franchise Network of the Year

BENU Pharmacies, the biggest pharmacy chain in the country, operate 200 units in Hungary. BENU Magyarország Zrt. was the first in the domestic market to develop a know-how that offers...

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Franchise Network of the Year

The Hertz Car Rental network entered the Hungarian market in 1978. After the political transformation a German businessman took over the master franchise and formed Mercur Rent a Car Kft....

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7001 products represent high quality

1kg 7001 products represent high quality and they come in packaging made from material that is unique among salt products. We package the salt with utmost care in our Austrian...

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Marketing Award the Year, 2014

Fornetti revamped its image with a new logo, new decoration for the 2,500 partners’ units, brown and orange newly built bakeries, new POS material, new counters optimised for product displaying...

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Magazine: A new chapter of a menu: Weekly bizarr!

Rapaz plans to add a permanent new section to their menu, called ‘Bizarre of the week’. They give a twist to or completely reinterpret ‘traditional’ soups. The two young cooks...

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Only qualified family members can help in food retail

Those food store owners who want to open their shops on Sundays should send their family members back into school – the Népszabadság Online refers to the blokkk.com retail professional...

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More than 70 thousand new online cash registers are needed

The cash register manufacturers expect that more than 70 thousand new new online cash registers will be needed if the range of those will expand who are obliged to use...

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The local governments around the Lake Balaton ask for exemption

The Balaton Association (BSZ) including the local governments around the lake wrote a letter to Varga Mihály, National Economy Minister (NGM) to achive exemption to the commercial enterprises from the...

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The world-famous handball player Nagy László is sponsored by an energy drink manufacturer

The Bomba! Energy Drink Kft. has signed a sponsorship agreement with Nagy László handball player of teh MKB Veszprém Handball Club. Nagy László was voted to be the world's best...

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The meat of indigenous animals can appear in the canteens

The canteens should also serve the meat of native animals – Fazekas Sándor, Minister of Agriculture emphasized. In the current EU budget cycle more resources can be used on indigenous...

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Facebook advertisings are becoming less effective especially for young people

The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older...

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ICO: exhibition, plans, promotions

The ICO Zrt., as the most important stationery and office supply manufacturer and distributor of the sector is looking forward with optimism to the challenges of 2015 after the success...

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Veszprém to celebrate local values

The Hungarikum feast will feature the local values and curiosities on Saturday in Veszprém. The culinary and wine demonstrations will be accompanied by folk craft fairs and a dance gala...

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Excise duty on tobacco products increases in Croatia

On Thursday, the Croatian government decided to increase the excise tax on fuel and tobacco products. The price of gasoline and diesel fuel may increase by 25 lipas (10 HUF)...

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A new four-star hotel was opened in Székesfehérvár

The newest four-star member of the Best Western International hotel chain was opened on Friday in Székesfehérvár. The total cost of the 86-room Lakeside Hotel was three billion HUF. The...

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The money on the Széchenyi Rest Cards can be spent until 31 May

One and a half months before the expiration, there is still an amount of 2.8 billion HUF of the 67.8 billion HUF on the Széchenyi Rest Cards that were uploaded...

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Online retail takes a smaller bite off the cake?

The Digital Life Design (DLD) conference was organised in Munich at the end of January. It caused a great uproar that several speakers declared: although today online sales growth is...

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Shopper engagement study by POPAI

POPAI was founded in the USA in 1936 (originally its name was Point of Purchase Association International, but today it is called the Global Association for Marketing at Retail). In...

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(HU) E-free termékcsalád a Cerestől

Sorry, this entry is only available in HU....

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Magazine: Creativity in trade marketing

This year’s ‘Trade marketing, my love’ conference – organised by the Trade Marketing Club – focused on the theme of creativity and how it can be used in everyday life....

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The Nébih imposed fines of 16 million HUF during the Easter controls

During the 3800 tests of the Easter controls, the National Food Chain Safety Office (Nébih) imposed fines of 16 million HUF in 148 cases – the Nébih told MTI on...

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Bisnode: the hospitality is the riskiest sector, retail also fell back

The hospitality took the place of the construction industry over on the list of the most hazardous industries in Hungary – according to the analysis of the Bisnode. The construction...

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The Alföldi Tej Kft. purchased FrieslandCampina Hungária’s dairy plant in Debrecen

The Alföldi Tej Kft. continues production by retaining the employees – the leaders of the Alföldi Tej Kft. and the FrieslandCampina Hungária Zrt. announced in Debrecen on Thursday, at the...

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The sowing of corn and sunflower has started

The sowing of corn and sunflower has started in Tolna County. The farmers plan to sow about ten percent more, compared to last year, while the winter wheat acreage has...

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No agriculture without strong horticulture

The Hungarian agriculture cannot exist without a strong horticultural sector – Czerván György, Minister of State for the Ministry of Agriculture spoke about the importance of the sector at the...

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A growth in Rossmann’s turnover

This year the drugstore network is expected to reach 7.8 billion euros in revenue. It is about a eight percent increase, compared to last year. Rossmann’s revenue this year is...

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A new Managing Director at the Orbico Hungary Kft.

From 7 April 2015, Kerekes László became the new Managing Director of the Orbico Hungary Kft. that is dealing with the distribution of FMCG products. The specialist graduated from the...

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