Events
Change in trend
Date: 2007-11-28 08:00:00
In the near future it will be especially difficult for multinational companies to define prices for global products in the Hungarian market. In order to maintain their market share, they...
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Increasing dominance of mineral water among alcohol-free beverages
Date: 2007-11-28 08:00:00
The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...
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Esselunga Rho
Date: 2007-11-28 08:00:00
Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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European recognition for Széchenyi card
Date: 2007-11-28 08:00:00
Széchenyi card has been selected by the jury of the European Enterprise Awards 2007 to be one of the 13 finalists. The result of the final will be announced on...
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Mineral water market continue to sparkle
Date: 2007-11-28 08:00:00
There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...
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Vision of the future – with a difference?
Date: 2007-11-28 08:00:00
I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...
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Things to change in stores
Date: 2007-11-28 08:00:00
Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...
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Champagne market expanding around Christmas
Date: 2007-11-28 08:00:00
The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...
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Imported wine in one out of six glasses
Date: 2007-11-28 08:00:00
According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...
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Good communication skills are no longer enough
Date: 2007-11-28 08:00:00
The development seen in the field of technology has not been welcomed too enthusiastically by sales reps. Though registering orders has become simpler and faster, GPS and Internet based monitoring...
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New concept for the perfume department
Date: 2007-11-28 08:00:00
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...
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Panorama of champagne before clinking glasses
Date: 2007-11-28 08:00:00
The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...
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Increasingly popular beer specialities
Date: 2007-11-28 08:00:00
According to the Hungarian Association of Breweries, the combined sales of the four large breweries increased by 5.6 per cent last year. Lager beer continues to account for 68 per...
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Happy and disgruntled
Date: 2007-11-28 08:00:00
How satisfied are Hungarians? What makes them happy? These questions have been answered by Krzysztof Zagorski, general director of the Warsaw Public Opinion Research Institute. He was the only presenter...
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Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
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Frankfurters are the second most popular meat product
Date: 2007-11-28 08:00:00
Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...
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Cheap spirits in decline
Date: 2007-11-28 08:00:00
The domestic production of spirits totalled 46 million litres last year. Less than 3,5 per cent of this quantity has been exported. Imports account for 15 per cent of domestic...
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TV getting most of the money spent by the FMCG sector
Date: 2007-11-28 08:00:00
Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...
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Need for renewal among frankfurter brands
Date: 2007-11-28 08:00:00
Private label products have been increasing their share in the market of frankfurters so far. This however, has lead to brand manufacturers increasing their efforts in the field of innovation....
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Christmas party concepts
Date: 2007-11-28 08:00:00
The purpose of Christmas parties is not only to close a given year, but also to serve as the beginning for the next year. There are two types of Christmas...
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Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
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Fish dead or alive
Date: 2007-11-28 08:00:00
60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...
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Flour, eggs and pasta on top of the price wave
Date: 2007-11-28 08:00:00
Consumer prices showed an average increase of 0.7 per cent in September 2007. According to KSH data, prices were 6.4 per cent up compared to September 2006. Food prices were...
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BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
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Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
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Dynamic face creams, primarily in drugstores
Date: 2007-11-28 08:00:00
Retail sales of daily face creams and cleansers show dynamic growth of 13 per cent and have approached HUF 9 billion annually. According to the Retail Index of Nielsen, drugstores...
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Cattle for slaughter past the bottom
Date: 2007-11-28 08:00:00
Agricultural Business Research Institute (AKI) constantly monitors trends in the world market of poultry and meat. Data from the Market Price Information system of KSH and AKI can be useful...
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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