Events

(HU) Javult a magyar versenyképesség

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(HU) A pálinkát népszerűsítik

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Everybody is opening

Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...

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Shopping from the armchair

According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...

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Tea- experience to let us know what we like!

Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...

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Improving position for ham in an expanding market

According to Nielsen, some growth was detectable in the retail trade of cooked/smoked meat. The combined market share of the three seasonal Easter product categories increased by half a per...

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Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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Record size Hungarian stand in Berlin

FVM AMC Kht. has acquired the biggest ever exhibition area (180 square metres) for 11 Hungarian exhibitors at the Fruit Logistica exhibition. 50 per cent of the expenses like rent,...

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Ham: full of opportunities

Among meat products, ham is the category probably offering the most opportunities. Sales are rising every year, and manufacturers have come up with successful innovations. And there is always Easter....

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Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Record breaking exhibition

The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...

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25 Hungarian companies in Moscow

25 Hungarian companies with five individual and 20 collective exhibitors among them, attended the Prodexpo exhibition held in Moscow between 12-16. February....

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Biggest price increase for potato chips

Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Austrian export-import balance positive for the first time

Austria exported more food than it imported for the first time, last year. Austrian food sales to Hungary grew by 22 per cent last year, while Hungarian export to Austria...

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Big issues of the future at Grüne Woche

The largest agricultural food exhibition in the world was referred to as the “most prestigeus ever” by the representative of the organiser, Messe Berlin at the opening ceremony, attended by...

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A few innovators and a lot of followers

The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...

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