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The rebirth of home baking
Date: 2009-12-03 08:00:00
As a result of austerity measures, the positions of several food categories connected with home cooking/baking improved. Families do not buy as many ready-made cakes as before and spend less...
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Austrians trust their good old brands
Date: 2009-12-03 08:00:00
According to Nielsen Austria, retail turnover growth in food products is losing speed in Austria. Last year food sales augmented by 4.8 percent, largely due to increased prices, but in...
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Europe’s Day in Commerce for the fifth time in Hungary
Date: 2009-12-03 08:00:00
The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...
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Kalifa now also offers Oriental flavours
Date: 2009-12-03 08:00:00
– I am happy to say that our sales turnover in the cooking-baking segment in last October-December improved by more than 20 percent. Around Christmas, Kalifa ground poppy seed and...
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Price/value ratio and the brand value of products and retail chains put in the limelight
Date: 2009-12-03 08:00:00
According to David Calhoun, Nielsen’s president/CEO consumers are getting used to changes caused by the crisis. They worry less and try to accommodate to the new situation. Spending habits changed...
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Awards presented at Europe’s Day in Commerce, 2009
Date: 2009-12-03 08:00:00
Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....
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The same number of people buy more baking products
Date: 2009-12-03 08:00:00
Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we...
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The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
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Solutions for a more efficient retail
Date: 2009-12-03 08:00:00
The Laurel group held a conference at Balatonalmádi’s Ramada Hotel & Resort Lake Balaton on 15-16 October. In the lobby, the company’s own, exclusively represented and partner companies’ innovations awaited...
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Orange took back the lead from peach
Date: 2009-12-03 08:00:00
Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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An age group waiting to be discovered
Date: 2009-12-03 08:00:00
At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...
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A bit of vitamin for consumers and turnover
Date: 2009-12-03 08:00:00
The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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Macfrut 2009 – Innovation and global trends
Date: 2009-12-03 08:00:00
On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....
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The new trend – as nature planned it: fruit juice not from concentrate
Date: 2009-12-03 08:00:00
More and more people follow the new trend all over the world: they love fresh pressed fruit juices. These juices do not contain preservatives, taste enhancers or additives. But first...
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Light at the end of the tunnel?
Date: 2009-12-03 08:00:00
A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...
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European symphony
Date: 2009-12-03 08:00:00
Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...
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From Hungarian salami to wild garlic
Date: 2009-12-03 08:00:00
– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...
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Decimating in the sties
Date: 2009-12-03 08:00:00
There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...
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We remain loyal to fruit juices
Date: 2009-12-03 08:00:00
The fruit juice market keeps shrinking, with the exception of 100% fruit juice’s volume sales, the segment’s market share improved by 2 percentage points in the first eight months of...
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Tastes in the mirror
Date: 2009-12-03 08:00:00
Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...
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Tea pavilions and a giant cup in Budapest
Date: 2009-12-03 08:00:00
The ambassador of tea, Stephen Twining visited Budapest on 7 November. From the second half of November, a Twinings car cruises the streets of Budapest to treat city dwellers with...
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Milk procurement price: dream and reality
Date: 2009-12-03 08:00:00
On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...
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New recognition: Hungarian Agricultural Economics Quality Prize
Date: 2009-12-03 08:00:00
Soon a new trademark will appear on the packaging of a few food products: the Hungarian Agricultural Economics Quality Prize honours companies’ efforts to meet quality requirements, thereby setting them...
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To leave or to stay, that is the question
Date: 2009-12-03 08:00:00
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...
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Fifth stop of the Balkan Express
Date: 2009-12-03 08:00:00
On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...
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Sensormatic system at NorgesGruppen
Date: 2009-12-03 08:00:00
Norway’s leading food retail chain, NorgesGruppen equipped its stores with Sensormatic® acousto-magnetic (AM) detection technology in order to cut down on stealth and increase profits. Sensormatic AM labels are smaller...
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Behind the scenes and in front of the scene
Date: 2009-12-03 08:00:00
What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...
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The diamond of beer tapping
Date: 2009-12-03 08:00:00
On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...
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