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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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Successful carriage driving event sponsored by the trade
Date: 2009-02-05 08:00:00
The 2nd OTP Carriage Driving World Cup was held between 5-7. December in Budapest. It was organised by the Lázár brothers. The number of visitors was up by a quarter,...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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Financial prospects for 2009
Date: 2009-02-05 08:00:00
Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...
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Turkeys in decline
Date: 2009-02-05 08:00:00
World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...
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CBA, Metro, market hall, Tesco
Date: 2009-02-05 08:00:00
The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...
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Younger generations discovering frozen vegetables
Date: 2009-02-05 08:00:00
Frozen vegetables save us time but also leave room for creativity. In addition to basic products, an increasingly wide range of mixes are also available today. The only limiting factor...
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Growth unstoppable in Romania
Date: 2009-02-05 08:00:00
According to an Eurostat estimate, retail sales showed an average drop of 0.8 percent in the EU-27 countries in October 2008, compared to 2007. Retail sales showed outstanding growth (9.4...
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Berlin congress: when a storm is raging
Date: 2009-02-05 08:00:00
What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories...
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Livening in market of refrigerated vegetables following last year’s recession
Date: 2009-02-05 08:00:00
According to ConsumerScan data from GfK Hungária, sales of refrigerated vegetables and potatoes were down in 2007, but 2008 figures are expected to be up. The market of refrigerated vegetables...
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Expectations reaching lowest point ever
Date: 2009-02-05 08:00:00
According to a survey conducted by GKI Gazdaságkutató Zrt., both business and consumer expectations continued to drop in December, but the rate of decline slowed down. Retailers did not expect...
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Between consolidation and expansion
Date: 2009-02-05 08:00:00
Over one thousand participants have attended the congress held by the German Retail Association in Berlin under the slogan „Between consolidation and expansion: new challenges for retail and industry”. Nearly...
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Washing powder and gel producing price rise in excess of 20 percent
Date: 2009-02-05 08:00:00
Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...
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Balance of foreign trade rocking
Date: 2009-02-05 08:00:00
The volume of export was down by 7 percent, while import was down by 6 percent in October 2008., compared to the same month in 2007. Export in the January-October...
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„World of Private Label”
Date: 2009-02-05 08:00:00
The exhibition held in Amsterdam under the slogan „World of Private Label” is the biggest of its kind in the world. The 2008 event was attended by over 3,000 exhibitors...
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