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Solutions offered by OTP Bank for corporate clients and local governments

Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...

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Customers looking for innovation in mineral water as well

According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...

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Success guaranteed

We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...

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Tunisia – the most European Arab country

Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...

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Rigour, with exact regulations

Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...

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9 litres of mineral water consumed by households

According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...

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Interactive pictures and data for protecting forest

1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...

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Hans-Georg Häusel: Brain Script (Why do customers buy?)

What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...

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Insolvency continues to spread

The number of companies becoming insolvent grew by 21 per cent in the first quarter of the year, compared to 2007. Construction and commerce remain the riskiest industries. According to...

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Deodorant market expanding both in terms of quantity and value

According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...

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Food industry gathering momentum

Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...

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Trapped by distribution costs

An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...

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VOSZ on tour

The “Let them hear our voice” series of regional events has been launched by VOSZ for the third time this year....

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Year of sport benefiting men’s deodorants mainly

According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...

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Deficit in cattle and poultry in the EU

Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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How do we choose? The optimal light commercial vehicle

Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...

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Liberalisation Set To Revolutionise French Retailing

The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted.  Until now, petits commerçants – or small shop owners – have been protected by a...

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Tesco Starts Trial Of Carbon Footprint Labels

The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists.  Tesco will telling customers about the...

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Enterpreneurs' Forum in Debrecenben

The National Association of Enterpreneurs and Employers organises forums between the enterpreneurs and authorities since three years all over Hungary. Laszlo Perlusz spoke about organisation's yearly program, which focuses on...

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Fake Clothes in Value HUF 42 million was found

The solders of Hungarian Costum and Finance Guard controlled two Bulgarian camions.  The first camion cames from Turkey and according to logistic information it delivered clothes. Trough the control the...

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Hungarian retail trade turnover dropped

Retail trade turnover at constant prices decreased by 2.5% in February, and by 2.7% in the first two months of 2008 compared to the level measured one year before according...

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Rent a car – better business as to buy

The rent a car market is 3-3.5 times so big in Austria as in Hungary, altough there live only 7 million people.  Fox Autorent Kft. offers cars with almost 0...

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Fake olive oil in Italy

The Hungarian authorities dosn't have any information about Hungarian sell of this oil. The fake oil looked like extra virgin olive oil. It even tasted and smelt like extra virgin...

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Hypermarkets sell the most praline

The Hungarian chocolate market grow in volume by 11% in value by 16% last year. Total sales was almost HUF 60 billion.  According to Nielsen Research more than 30,000 tons...

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GKI sentiment index fall

The confidence index of trade dropped notably in January 2008, but it has been increasing since February. In March the projection of sales and the expectations on future orders improved,...

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One year 34% price increase at Hungarian agriculture products

The price level of crops and horticultural products was 46.9% higher, while that of animals and animal products increased by 17.6%. between February 2007-2008.  In January–February 2008 the average price...

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