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Farmers protests grip Europe as prices slump

After peaking at the end of 2007 on the back of a global commodities boom, wholesale milk prices dropped by 50 percent on average last year, Hungarian farmers have HUF...

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Decreasing inflation, weak forint

The forecast prepared by GKI Economic Research Co. in co-operation with Erste Bank shows that both the depth and duration of the global recession are for the time being completely...

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HUF 130-140 billion EU subvention could lost

We have to pass the new SPS law, as soon as possible, otherwise the Hungarian stock-farming will cut back between 2010-2012 – said Barna Forgács, president of Hungarian Chamber of...

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People drink less fruit juice in the crisis

Last years the total fruit juice sales decreased by 4%, specialist said this year the fall could be 5-7%.  Sió-Eckes, owned by German Eckes-Granini group, sold 71 million liter fruit...

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Big harvest, decreasing demand for malt

After several years of impressive growth the worldwide consumption of beer could remain flat this year as the economic downturn hurts demand.  Between 2005 and 2008, worldwide beer production rose...

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The role of the personal consulting is growing at the vitamin market

According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years....

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98-Cent Produce Packs brought new shoppers for Fresh & Easy

Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced.  The...

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Volume of exports and imports for new member states continued to expand dinamacally

In November 2008, the export and import volumes decreased by 8 and 12 percent, respectively, however in January-November both the exports and imports increased by 5 percent as compared to...

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In spite of excellent agricultural land, there is no closing up in CEE

The CEE food industry is sitting in a vicious circle, for weak needs the answer is weak offer – said an UNIDO research, published by business daily Világgazdaság.  UNIDO is...

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Human size educational campaign

On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...

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Fewer people buying larger quantity of softeners

According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...

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Deli counter

Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...

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Stable ranking for chemical products

Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...

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Refrigerated yet fresh…!!!

In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....

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Displays: from manufacturing to feedback

In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...

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Successful carriage driving event sponsored by the trade

The 2nd OTP Carriage Driving World Cup was held between 5-7. December in Budapest. It was organised by the Lázár brothers. The number of visitors was up by a quarter,...

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Economising and uncertainty

– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...

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The thing to be learned,…

… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...

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Solvency of German companies deteriorating

Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...

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Smaller, specialised events expected in 2009

Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...

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CIES-conference: Big globally, small locally

One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...

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Stagnation at best expected for the food sector in 2009

The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...

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Event organisers as creative agencies

Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...

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CIES summit in New York

CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...

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Financial prospects for 2009

Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...

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Turkeys in decline

World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...

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CBA, Metro, market hall, Tesco

The majority of guests attending the conference went on a shopping tour on the previous day, visiting the market hall on Vámház körút, Metro on Gyáli út, Tesco on Bécsi...

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Younger generations discovering frozen vegetables

Frozen vegetables save us time but also leave room for creativity. In addition to basic products, an increasingly wide range of mixes are also available today. The only limiting factor...

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Growth unstoppable in Romania

According to an Eurostat estimate, retail sales showed an average drop of 0.8 percent in the EU-27 countries in October 2008, compared to 2007. Retail sales showed outstanding growth (9.4...

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Berlin congress: when a storm is raging

What were the topics discussed by the leaders of companies present in Hungary as well? – Consumers are adapting to the new situation, but display different attitudes to various categories...

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