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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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Two minutes ahead of the Chinese
Date: 2010-03-22 08:00:00
– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...
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Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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Home court advantage
Date: 2010-03-22 08:00:00
Traditional flavours hold on to their leading position among canned products and jams. However, globalisation brought new trends as well. Nielsen’s data suggest that in the second half of the...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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Hungarian Product Grand Prix competition announced for 2010
Date: 2010-03-22 08:00:00
The 13th Hungarian Product Grand Prix® competition was announced in 2010. Its main objective is to promote a quality-conscious approach, by which conscious consumer behaviour can be achieved. Applications are...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Healthcare: we like to buy vitamins in drugstores too
Date: 2010-03-22 08:00:00
When it comes to buying vitamins we spend every fifth Forint in drugstores. In 2009, vitamin sales in drugstores surged by 60 percent; at the same time sales in pharmacies...
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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World Retail Congress in April
Date: 2010-03-22 08:00:00
On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...
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Nappy pant sales grew above the average
Date: 2010-03-22 08:00:00
Nappy pants’ turnover is the third biggest among the 60 household chemicals and cosmetics categories measured by Nielsen. Compared with 2008, value sales increased by 6 percent last year and...
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Promotion leaflets’ influence is considerable
Date: 2010-03-22 08:00:00
Unaddressed promotion leaflets have a great influence on consumers, motivate impulse buying, and inform about new products or promotions – an Ipsos survey points out. In 2006, the turnover in...
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From the journalist’s Berlin notebook
Date: 2010-03-22 08:00:00
“After Hungary’s accession to the EU we needed three years to accommodate. We learned our lesson and are ready to compete.” (József Gráf, minister of agriculture and rural development) •...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Wet wipe and baby powder sales strengthened
Date: 2010-03-22 08:00:00
As the Nielsen Retail Index states, baby wipe value sales were up by 2 percent and reached HUF 4 billion last year, while volume sales also gained 1 percent. Baby...
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More foreign tourists visited our western border region last year
Date: 2010-03-22 08:00:00
The latest data by KSH informs that in the Western Transdanubia region foreign guests spent 1 percent more nights at commercial places of accommodation in January-December 2009 than a year...
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Wine-tastings for the public
Date: 2010-03-22 08:00:00
BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...
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It is fun to learn with children’s brands
Date: 2010-03-22 08:00:00
These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead...
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Industrial production is expanding
Date: 2010-03-22 08:00:00
In November 2009, industrial production fell by 6.8 percent compared to the same period a year earlier, but in December KSH measured a 1-percent growth. The quick report reveals that...
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What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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Versions on milk
Date: 2010-03-22 08:00:00
Despite milk and dairy products being a cornerstone of our diet, many consumers go without it because of health reasons or a conviction. Lactose-free dairy products and milk substitute drinks...
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Food import went downhill
Date: 2010-03-22 08:00:00
KSH registered a moderate increase in turnover in its latest report: in November 2009 export grew by 3 percent and import augmented by 1 percent, if we compare it with...
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This year’s FOODAPEST was both spectacular and professional
Date: 2010-03-22 08:00:00
FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...
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Ms Trade Marketing and the Team of the Year 2009 award
Date: 2010-03-22 08:00:00
The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...
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Organic eating: the key to the future or passing fad?
Date: 2010-03-22 08:00:00
Why is the proportion of organic products rising rapidly abroad, while in Hungary it remains the same? Is it because they are too expensive? Is society still unwilling to trust...
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Annual inflation mitigated by food prices
Date: 2010-03-22 08:00:00
This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...
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Ham producers communicate via packaging and schedule price promotions
Date: 2010-03-22 08:00:00
Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...
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The law regulating the relationship of suppliers and retailers took off well
Date: 2010-03-22 08:00:00
Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...
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An opportunity for a breakthrough: kosher food products
Date: 2010-03-22 08:00:00
Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...
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