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Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

All brands fight dandruff
Date: 2010-09-22 08:00:00

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

An information security prized was founded
Date: 2010-09-22 08:00:00

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

Facing innovations
Date: 2010-09-22 08:00:00

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

The food industry was one of the losers again
Date: 2010-09-22 08:00:00

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

Hungarian company Scarab is heading to New York
Date: 2010-09-22 08:00:00

Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...

Manly development on the body care market
Date: 2010-09-22 08:00:00

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

We still love sweet wine
Date: 2010-09-22 00:02:55

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

The Váci street is the 37th most expensive retail space
Date: 2010-09-22 00:01:00

The world's most prominent retail location has not changed over the past 12 months. The latest research of Cushman & Wakefield measured the highest rental growth in South America and...

Targeted advertising messages from Twitter
Date: 2010-09-22 00:00:15

The Twitter will soon introduce the concept of “promoted” tweet, which is similar to Google’s advertising mechanism. Twitter has currently 160 million users, and about one-fifth of them follow brand-or...

The fresh food fair in Düsseldorf has ended
Date: 2010-09-21 00:06:29

The 760 exhibitors of 28 countries were focusing on retail sales promotion and on fresh food sales in Düsseldorf. The trio of InterCool, and InterMeat InterMopro finished last week. All...

The majority of Hungarians considers healthy nutrition too expensive
Date: 2010-09-21 00:06:02

The majority of people are always trying to eat healther, but that is not always possible. The majority of Hungarians considers healthy nutrition too expensive. This differs from the international...

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Other

Autumn cleaning (and economising) Date: 2010-09-22 08:00:00

Hungarian consumers plan their shopping in advance Date: 2010-09-22 08:00:00

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Beer is on top of promotional products’ ranking Date: 2010-09-22 08:00:00

All brands fight dandruff Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

An information security prized was founded Date: 2010-09-22 08:00:00

Facing innovations Date: 2010-09-22 08:00:00

The food industry was one of the losers again Date: 2010-09-22 08:00:00

40-percent lemon juice is the most popular Date: 2010-09-22 08:00:00

Hungarian company Scarab is heading to New York Date: 2010-09-22 08:00:00

Manly development on the body care market Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00

The 5 winners of ‘The Heart of the Community’ programme were drawn Date: 2010-09-22 08:00:00

Safety and closeness Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

EuroShop: marketing-at-retail in focus Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

Gérard Depardieu promoted his own wine at the Hogatec fair Date: 2010-09-22 00:04:01

We still love sweet wine Date: 2010-09-22 00:02:55

GfK: the steps towards Hungarian health economy have failed Date: 2010-09-22 00:01:59

This year dynamic growth of world trade is expected Date: 2010-09-22 00:01:08

The Váci street is the 37th most expensive retail space Date: 2010-09-22 00:01:00

Targeted advertising messages from Twitter Date: 2010-09-22 00:00:15

The fresh food fair in Düsseldorf has ended Date: 2010-09-21 00:06:29

The majority of Hungarians considers healthy nutrition too expensive Date: 2010-09-21 00:06:02

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