News and articles
Wine culture stretching across borders
Wineries from Hungary and Hungarian winemakers living in neighbouring countries signed the so-called 2nd Carpathian Basin Wine Contract in Budafok. The objective of the agreement is to strengthen ties and to...
Read more
EU gives more money for product marketing
This year the European Commission increased the budget for popularising European agri-food products all over the world to HUF 52.4 billion. About two thirds of this sum is available for promoting...
Read more
Special franchise system from the Hajdúsági Bakeries group
The Hajdúsági Bakeries group developed a special farmers’ market franchise system for expanding the distribution of the group’s ‘smart’ products, Vitajó breads. These products contain a special combination of vitamins and...
Read more
Veolia acquires Bakonyi Power Plant in Ajka
Veolia Energia Magyarország Zrt. bought a 98-percent share in Bakonyi Power Plant Zrt. The goal of the new majority owner is to use as much biomass in energy production as possible, instead...
Read more
Edenred recruited experienced managers last year
Ferenc Kaszab was appointed head of Edenred Magyarország Kft.’s place of acceptance partners group in January 2017. Mr Kaszab had worked for Allianz Hungária Zrt. before as a call centre analyst and...
Read more
Hungarian wines promoted in Central Europe and in the United Kingdom
Tesco popularises Hungarian wines – in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian National Trading House and Wine Concept Zrt. – in the markets of Central Europe...
Read more
Henkel ranked high among ‘The World’s Most Admired Companies’
Henkel was ranked 4th in the Soaps and Cosmetics category of Fortune magazine’s ‘The World’s Most Admired Companies’ list for this year. Henkel’s position is two places better than it was last...
Read more
NaturAqua sponsors hospital modernisation
The National Association for Premature Babies (KORE) and NaturAqua offered significant financial contributions for modernising the preterm birth units in the hospitals of Zalaegerszeg (Szent Rafael Hospital) and Pécs (Maternity...
Read more
The szeretet.éhség campaign collected more than 60 million forints
Tesco was the strategic partner of the Hungarian Interchurch Aid’s Christmas campaign. As part of the szeretet.éhség (‘hungry.for love’) campaign, Tesco customers purchased 242,573 HUF 250 coupons between 13 November and...
Read more
When trends meet
Pizza Hut and Toyota have developed a self-driving pizza-oven-on-wheels. The 8-wheel vehicle is called e-Palette and it combines the food truck with a pizza delivery service. It will start rolling around the...
Read more
Ice cream rapture
Last year several small and large companies started putting alcohol-containing iced sweets on the market. For instance the premium products of Tipsy Scoop are like a mixture of complex pastries and...
Read more
A ‘green’ napkin in white
Pure Napkin is an innovative solution from California: the environmentally friendly product is basically a compressed 1.5cm tablet, which expands into a full size napkin if we add a little...
Read more
Less paper waste in the toilet room
Tork offers coreless toilet rolls to toilet rooms that operators want to be both efficient and environmental: just one roll of the T7 coreless toilet paper can be used 5...
Read more
A pricey gift to Japanese gourmets
Bento is the traditional lunch box of the Japanese, in which foods are placed in an artistic fashion. Restaurant Gochikuru had a luxury version of the bento made, which can be...
Read more
More tales from the wall
Drawings and paintings on restaurant walls can strengthen the interior design concept of a restaurant. Some restaurants can be a bit didactic in getting their message through, while others take us...
Read more
Lower prices in Lidl stores from January
From 1 January 2018 the VAT on pork and fish reduces from 27 to 5 percent. In practice this means 17 percent lower pork and fish consumer prices. Judit Tőzsér, Lidl Hungary’s...
Read more
Our best cakes
The Guild of Hungarian Confectioners has announced the ‘Cake of Hungary’ contest for the 12th time, to celebrate national holiday 20 August in style. From the 28 entries the jury selected...
Read more
METRO reaches agreement with trade union on wage increase
In mid-December METRO Hungary’s management and the Trade Union of Commercial Employees (KASZ) had agreed on a wage increase programme, which became valid on 1 January 2018. As of this date...
Read more
They came, they saw, they conquered!
Some competition winners from the Sirha Budapest 2018 trade show: the Hungarian final of Bocuse d’Or – Ádám Pohner, sous chef, Kistücsök restaurant (Balatonszemes); Dessert Competition – Gréta Berta and...
Read more
Bottles as decoration
The National Tax and Customs Administration (NAV) has informed that Act 68 of 2016 on Excise Tax doesn’t regulate the refilling of bottles that used to contain excisable products with...
Read more
Artisjus-MVI: the talks continue
At their last meeting the representatives of the Guild of Hungarian Restaurateurs (MVI) and the Society Artisjus Hungarian Bureau for the Protection of Authors’ Rights discussed which conditions must be...
Read more
Coca-Cola HBC Magyarország expands production capacity further
Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...
Read more
New member of Mars’ management in the CEE region
Zuzana Lošáková has been named corporate affairs director of Mars in Central and Eastern Europe. The Slovakian manager has 15 years of experience in corporate affairs and PR. Her task will be...
Read more
Nielsen chart of the month
Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...
Read more
Television commercials can increase OTC products’ market share the most
In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...
Read more
Closing shops or cutting taxes
When the present issue of our magazine went to press, the last information was that it isn’t true that some ÁFEOSZ–COOP stores will stay closed on Mondays, in order to...
Read more
Updated Diet Coke
Coca-Cola completely reviews the Diet Coke brand in order to make it more attractive to the younger generation. Besides the trendy new look, new flavours were also launched – although...
Read more
Billa developing steadily in Austria
Austrian retail chain Billa expanded in terms of both store number and services offered in 2017. Online sales skyrocketed 40 percent in just one year, while the chain opened 31 new...
Read more
Christmas at Costco
Costco – the second biggest retail chain in the world – realised USD 14.94-billion sales in the Christmas period, improving their sales performance by 14.3 percent from the previous Christmas...
Read more
30-million coconut water investment by Danone
Danone bought a share in US organic coconut water company Harmless Harvest. Danone has already invested USD 30 million in the company to increase production capacity and to popularise the...
Read more