Market News
Discounts challenging big hyper markets
Date: 2009-03-05 08:00:00
The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...
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Less imported ham – can domestic industry benefit from this?
Date: 2009-03-05 08:00:00
„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...
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Three-quarters of domestic production is exported
Date: 2009-03-05 08:00:00
While total food consumption is declining, the consumption of bio food is growing. Bio production is based on transparent and clear regulations, which guarantee that it is compliant with specific...
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Worse Coface ratings for China and Russia
Date: 2009-03-05 08:00:00
For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....
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Market share of light products growing
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of carbonated soft drinks were down by 4 percent in terms of quantity last year, with total sales stagnating around HUF 56 billion....
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Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Zero producing a plus for the light segment
Date: 2009-03-05 08:00:00
Nielsen data only shows minor changes in sales of carbonated soft drinks from one year to another. It is hard to surprise consumers, but as the success achieved by Coca-Cola...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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Code kept warm
Date: 2009-03-05 08:00:00
Food manufacturers and retailers seem to have finally reached an agreement about a Code of Ethics. Their objective has been to set a universal standard for market players to be...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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On line store for Hungarian products in March
Date: 2009-03-05 08:00:00
The intention of Prémium Hungaricum Egyesület is to help Hungarian SME-s from the food sector in entering the market. This is why they are planning to start up an online...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Meat market exposed to changes in exchange rates
Date: 2009-03-05 08:00:00
Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...
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Almost 2/3 of chemical artikels are sold in hypermarkets and drogeries
Date: 2009-03-04 07:08:00
Last year the total retail sales of households chemicals and cosmetics grow by 3% to HUF 300 billion, but in volume it was 2% less as a year before. According...
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Hungary food safety authority gives all-clear on supplement scare
Date: 2009-03-04 06:27:00
Hungary has not imported any food supplements containing nimesulide, a substance known to be hepatotoxic, the Hungarian food safety authority (MEbiH) told MTI. Sweden recently informed the European Commission through...
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Only half of developing came true in 2008
Date: 2009-03-03 12:51:07
According to property consultancy ESTON International there was no handover of new retail properties in Budapest in 2008, and several developers experiencing financial trouble delayed or even stopped projects. At...
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GDP growth under 1%
Date: 2009-03-03 12:31:44
The slowdown of economic growth over the year continued in the last months of the year with the decrease of production and use. According to the common flash estimate of...
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Sales prices of industry growing
Date: 2009-03-03 12:24:47
According to Hungarian National Statistical Office the domestic sales prices of industry rose by 0.9% in January 2009 compared to the previous month and were 4.4% higher than in January...
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HUF 350 bln for R+D in Hungary
Date: 2009-03-03 12:15:35
A map of the subsidies was published by R+D minister Károly Molnár at a symposium. About HUF 350 billion in grant money to support research and development as well as...
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Competition Commission to introduce code to protect supermarket suppliers
Date: 2009-03-03 12:13:57
The Competition Commission in the UK will introduce a new code of practice for supermarkets to enhance competition and ensure the fair treatment of suppliers. After investigations last year the...
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Drastic Sales decreasing in Lithuanian
Date: 2009-03-03 11:10:22
Sales at food retailers were down 10.2% year-on-year, while non-food retailers suffered more, with sales down 20.6%. Sales at Lithuanian retailers in January slumped by 27.2% on a year-on-year basis...
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