Events

Using shrinking budgets smartly

Mrs. Szalókyné Judit Tóth, director of Nielsen turned the attention of the audience to the present. Though 58 per cent of consumers find it harder to make ends meet, only...

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Extreme wine labels spreading

Labels make a big difference when customers do not have a definite idea of what kind of wine they are looking for. Today, the trend is to make labels simple...

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Economic growth at its lowest

According to a forecast prepared by GKI Gazdaságkutató Zrt. with Erste Bank, economic growth will be slower this year than expected previously, while the rise of gross wages and the...

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Hungarian food losing ground

Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...

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Internet banking not very popular among Hungarians

According to an international, online survey conducted by Nielsen, Hungarian Internet users rarely use the net for banking transactions and use ATM machines less frequently than the international average. Only...

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Corn prices: + 45 per cent

According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...

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Increasing cost effectiveness a key to survival

Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...

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How is the banking sector?

The number of banks per HUF one million is between 3-4 in Hungary, which is around the international average. The leading seven banks (OTP, K&H, MKB, Erste Bank, CIB, Raiffeisen,...

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Food boosting inflation

According to a KSH report, consumer prices remained unchanged in August 2007, compared to July, but the rate of inflation was 8.3 per cent. Prices were on average 8.5 per...

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2008 could be the year of Aldi

In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...

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Growing inventories, more financing in foreign exchange

As István Tari, regional director of Erste Bank has told us, in spite of signs of recession in the FMCG sector, retail chains are expanding in the hope of future...

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Retail turnover of food continues to shrink

The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...

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Solving liquidity problems by factoring

Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...

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Factoring: option not a refuge

According to Ferenc Csáki, chairman of the Hungarian Factoring Association and CEO of Magyar Factor zRt, the expansion of factoring is always a sign of economic growth. – What is...

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Hungarian origin becoming more important

According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...

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Diversity, service, speed

László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...

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Delayed changes

It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...

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Consumers spending more wisely

According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...

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Christmas on shelves

Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...

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Risks can be reduced

According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...

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From store to store in Shanghai (part 3.) – Tesco

Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...

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All kinds of pleasant things in their bag

Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...

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JEREMIE: program for small SME-s

One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...

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Brands and prices in a Shanghai supermarket

I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...

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How far have we come?

We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...

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Fondants with double function

Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...

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What is the program offering?

The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...

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Milan, part 1. – Coop, Via Arona: colours, lights, live music

According to Domenico Protti, regional director of the largest Italian food retailer, Coop Italia, colours are very important inside stores. They have studied the effect different colours have on turnover...

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Shaking foundations

A number of dairy products suddenly disappeared from stores recently, though there was no real shortage. Hungarian producers of milk and dairy products have been put in an unusually favourable...

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Season of fragrances

Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...

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