Market News
Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
Read more
To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
Read more
Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
Read more
Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
Read more
Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
Read more
Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
Read more
What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
Read more
Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
Read more
Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
Read more
RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
Read more
Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
Read more
Globetrotter store system in Köln – shopping in the 21st century
Date: 2008-03-28 08:00:00
All exhibitors at Euroshop represented an approach which focuses on customers’ perspective. I had a similar experience in Köln, another German city. Globetrotter is a store specialising in sports and...
Read more
Carried away by trends
Date: 2008-03-28 08:00:00
Trend has become a trendy word. How can trends be researched, foreseen and defined? These were the questions discussed at conference organised by Dr. Törőcsik Marketing Inspiration – Consumer Behaviour...
Read more
Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
Read more
Digital Signage – the future is here!
Date: 2008-03-28 08:00:00
– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...
Read more
Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
Read more
Instore: the moment of truth
Date: 2008-03-28 08:00:00
Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...
Read more
30–40 age group drinking fruit juice
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, the market expansion of fruit nectars and juices with 100 per cent fruit content came to a halt in 2007. The...
Read more
Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
Read more
Canned beer increasingly popular
Date: 2008-03-28 08:00:00
Retail sales of beer continued to grow last year, with a 6 per cent increase in terms of quantity and 10 per cent in terms of value. Demand for canned...
Read more
What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
Read more
Constant change
Date: 2008-03-28 08:00:00
The cliché that change is the only thing that is constant is especially true for the food retail sector. The appearance of Aldi will definitely have a serious impact on...
Read more
Magnetic beer brands in hyper markets
Date: 2008-03-28 08:00:00
Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...
Read more
Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
Read more
Lessen the mirelit brick
Date: 2008-03-28 08:00:00
There is a shortage of some vegetables a result of last year’s drought. When stocks run out, we will have to wait until the season arrives. Refrigerating enterprises have only...
Read more
Date Swedes and drink beer with Romanians!
Date: 2008-03-28 08:00:00
A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...
Read more
Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
Read more
Ban on smoking?
Date: 2008-03-28 08:00:00
According to Ágnes Horváth, minister of health, her ministry will submit the bill for the amendment of the law on the protection of non-smokers to parliament by the end of...
Read more
Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
Read more
Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
Read more