News and articles
Magosz: 30 percent of the grain can be the lost due to the drought
Due to drought, 30 percent of the cereal grains could be wasted – Jakab István, president of the Association of Hungarian Farmers (Magosz) told M1 news channel on Wednesday. The...
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Agricultural advisers assist in submitting uniform applications
The period for submitting uniform applications has begun: The agricultural advisers assist in submitting uniform applications free of charge – the National Agricultural Chamber (NAK) informed in a communication. NAK...
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How to keep your customers?
Market data from 2018 reveal that the growth in the number of online shoppers is slowing down in Hungary. Consequently, online retailers value returning shoppers more and more. Well-working call...
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Increased Sales and Results of Tolnagro Kft.
The Tolnagro Kft., distributor of veterinary products based in Szekszárd increased its sales and operating profits. According to their information, the company group generated sales of 21.1 billion forints in...
Read moreLast year, the Romanian beer market grew by 3 percent
Last year, the Romanian beer market grew by 3 percent. The population consumed 16.6 million hectoliters of beer – the Romanian Association of Beer Manufacturers announced. This means 85 liters...
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Coca-Cola launches water brand Aquarius in the UK
Coca-Cola is expanding its presence in the functional drinks market with the launch of new brand Aquarius in the UK. Aquarius is a low-calorie range of flavoured drink that Coca-Cola...
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What you need to know about instant payment
On 1 July 2019 the instant payment system will be launched in Hungary, by using which recipients get the money after bank transfers in 5 seconds on any day of...
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Profitmaximalizálás automatizációval
Az nem kérdés, hogy a kereskedők számára a jó árképzés legalább olyan fontos, mint például a célzott vásárlói réteg igényét kielégítő termékválaszték kialakítása. Egy bizonyos termékelemszám felett azonban pusztán hagyományos...
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Slovak congress TaPcon brings world shopper marketing expert to Central Europe for the first time
At the new TaPcon retail congress, which is being held in Senec, Slovakia (just outside of Bratislava) on May 14, retailers and their suppliers can hear Toby Desforges (www.tobydesforges.com) speak...
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Shoppers were collecting Hungarian hearts in Spar stores
Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...
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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region
Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...
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The pantry is full of prize games at Hungarian Product
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
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Árpád group builds new seed starting facility
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
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Special funding for irrigation development
This year the development of the country’s irrigation system continues with preparations for 7 projects. The government earmarked HUF 594 million for these tasks. Main goals include the promotion of...
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COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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KSH: guest traffic grew by two percent in February
In February, the guest traffic increased by 2.0 percent, the number of nights spent by foreign guests increased by 3.3 percent, while the number of nights spent by domestic residents...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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A new bottle for craft beers and then for other drinks
In the world of craft beers printing on the bottle itself – and not on a label – is one of the last trends. Recently O-I, the world’s biggest container...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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The real beer revolution
Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...
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Exciting digital payment solution from Hungary
A QR code based digital payment service that can manage various currencies, called BlockBenPay, was named one of the top 10 most exciting digital payment solutions at FinTechShow. BlockBen managing...
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Deviant desserts for those with strong nerves – Video of the day
Katherine Dey of Deviant Desserts makes realistic cakes and other pastries. She loves to make anatomical – sometimes of the naughty kind – busts, and even insects. She accepts custom...
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Sensible eating vs. silly eating
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
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A chance for the best to earn recognition!
Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...
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Is the pálinka market really dying?
In early April the National Council of Pálinka (PNT) issued a statement that the pálinka market is dying, and it can only be saved by drawing a line between pálinka...
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Pálinka, blended
Coca-Cola HBC Magyarország bought the Rézangyal brand in 2017. The company changes the packaging of products and reduces the product portfolio. Rézangyal products – they have more than 15 spirits...
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Organic wine region in Hungary
In a few years’ time – probably by 2026 – wine will only be made organically in the Nagy-Somló wine region. There will be a 4-year training period before the...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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Drinking beer right after coffee?
Coffee house chain Frei is the first such establishment in Hungary to start serving beer: an excellent IPA by Hungarian craft beer maker HopTop Brewery. The chain will change the...
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