Events

2012 Shopper Engagement Study – part 1

Recession, unemployment and frequently changing economic conditions force the majority of FMCG buyers in the USA to economise. When it comes to making shopping decisions, 76 percent have been measured...

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Trade Marketing Klub: The scent of success

Trade Marketing Club invited a special guest to its summer opening party, held on the beautiful terrace of Buda Sport Hotel: perfumer Zsolt Zólyomi, who earned his degree at the...

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Another school year starts: discount stores and the internet are the primary source

According to the latest report of AdvertisingAge (USA), a survey by the National Retail Federation found that American households with children in the 3-18 age group plan to spend 14...

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Shopping experience and utilising digital tools in retail

Market research company CompTIA recently published a study, according to which every third retailer in North America uses some kind of digital tool in-store and another 22 percent plans to...

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Supplying restaurants at the highest level

Matusz-Vad Zrt. serves its growing number of Horeca partners with top quality products, innovations, a sales team and its own logistics system. The company was founded in 1994 and opened...

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Sales growth with Eu.promotions

The Milan-seated parent company of Budapest-based Eu.promotions Central Europe Kft. started implementing loyalty programmes, special promotions and charity programmes six years ago. Today they are active in 17 European countries...

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If it is salad, it has to be eisberg!

Slowly but steadily Hungarians’ taste is changing and kitchen ready salads can be found in shoppers’ baskets more often. Frisée, rucola or radicchio taste special and at the same time...

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Ostorosbor Winery addresses young people with wines that give value for money

Péter Kiss, chief winemaker of Ostorosbor told us that the company’s main goal is to make wines with an excellent price-value ratio – top quality wines at affordable prices. The...

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Touching the essence of things…

After seeing, touching is the second most important sensory experience that influences shoppers. If a product is attractive visually but it does not feel good to touch it, it will...

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Paper solutions dominate in the Hungarian packaging industry

In the last 10 years the world’s corrugated cardboard production increased by about 50 percent: in Asia by 134 percent and in Europe by 28 percent; in North America production...

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Fewer ready packaging but more packaging material entries at this year’s Hungaropack

In 2012 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised the 29th Hungaropack Hungarian Packaging Competition. There were 53 entries from 31 companies, from which 47 were consumer...

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(HU) A csomagolóanyag is biztonsági tényező

Sorry, this entry is only available in HU....

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Positive trends in terms of both value and volume

General food stores’ revenue from pet food is more than HUF 40 billion a year. According to the Nielsen Retail Index, dog food (annual market: HUF 25 billion) value sales...

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Good old flavours and new packaging solutions on the butter market

Yes, it is true that economic recession drew the development of many categories to a halt, but butter’s popularity does not seem to fade. Why? Because of its healthy image...

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Insider

The latest event in POPAI Hungary Association’s Master Course series was held on 14 June 2012, enjoying the hospitality of InfimatiX Zrt. Famous protocol expert Ibolya Görög enchanted participants with...

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Customers’ desire: flexible promotions

A study by Acosta Sales & Marketing (USA) tried to find out how retailers and manufacturers can generate long-term demand for goods. They found that the poorest and the richest...

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Analysts: retail sales will not decline further

The analysts of the TakarékBank and the ING do not expect a further decline in retail sales for the remainder of the year. They consider that the sector's performance can...

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Volume of sales in retail shops decreased also in June

In June 2012, sales in retail shops decreased by 1.7% in volume year-on-year. A fall in the sales of petrol stations as well as furniture and electrical goods shops played...

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The Milk Marketing Board urges reduced VAT

The chairmanship of the Milk Marketing Board Interprofessional Organization states in a press release that the situation is hopeless in the dairy sector, due to this year's drought. The lack...

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Bioethanol Association: domestic production is not responsible for the food price increases

The Hungarian Bioethanol Association (MBSZ) considers the attacks against bioethanol production qualm. The Association believes that domestic bioethanol production is not responsible for the increase in food prices. The organization...

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Americans throw out 40 percent of the food

Forty percent of the food purchased in the United States ends in the waste:  Americans throw out about 9 kilograms of food per month – shows the recent report of...

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Happy Box Days in the Zoo

Children between 2 and 14 years will be given Zoo tickets who arrive with at least least ten flattened cardboard boxes on September 8 and 9 to the main entrance...

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The HÍR-es Íznapok will be held for the fifth time

Well-known performers and traditional Hungarian dishes are awaiting the visitors at the fifth HÍR-es Íznapok event in the Vajdahunyad Castle. Unique historical flavor trip, colorful programs, and the music of...

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Increased control in case of apple and melon

Inspectors strictly examine the quality of vegetables and fruits, paying particular attention to the spray residues. During the summer period, the plant protection directorate struictly examines the quality of marketed...

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EU support for the restructuring of vineyards

The application deadline expired one of the most important element of the EU wine market support. The EU wine market support for this season is 29 million euros. Farmers could...

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The 2nd Beer Festival in the Buda Castle – The feast of beer

The festival awaits its guests between August 29 and 2 September 2012, offering even more beer specialties than last year. Among the largest domestic manufacturers the special beers of Dreher...

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Webshops can expect strict controls

An online company can expect an up to 1 million HUF fine if does not include bill beside the delivered goods –  the General press officer of the South Plains...

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Hungary participates at the Culinary Olympics again this year

Hungary participates with both national and military national teams at the Culinary Olympics that will be held between 6-9 October in Erfurt. The National Gastronomic Association (MNGSZ) presents the teams...

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Exclusive wine festival in the Festetics-castle of Keszthely

On August 19 and 20 the interested could attend the VinCE Balaton exclusive wine festival in Keszthely. In the Festetics castle and in the castle park the visitors could taste...

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New trends when it comes to ice cream

According to the Italian Ice-cream Makers Association, despite the economic crisis, ice cream proves to be a successful product again this summer. The artificial tastes have been replaced by natural...

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