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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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Net wages escalated by ten percent
Date: 2010-05-20 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...
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Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00
Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
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Unemployment hits a peak
Date: 2010-05-20 08:00:00
Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...
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Ice cream experiences from branded products
Date: 2010-05-20 08:00:00
It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00
Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....
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Food prices stepped on the brake
Date: 2010-05-20 08:00:00
In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...
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Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00
Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...
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‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00
Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...
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Industrial prices decreased
Date: 2010-05-20 08:00:00
lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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Goats and sheeps may escape from the electronic chip
Date: 2010-05-20 00:00:30
The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...
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Consumer confidence is on its ten-month nadir in China
Date: 2010-05-20 00:00:20
In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...
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Several billion storm damages hit the agricultural sector
Date: 2010-05-19 00:01:45
The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...
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Butter has been getting more expensive for weeks now
Date: 2010-05-19 00:01:11
The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...
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Suppliers versus Multis: differencies between law and practice
Date: 2010-05-18 00:01:45
The food processors are preaparing for group complaint against the chains. According to the informations of Népszabadság; the National Federation of the Food Processors (Éfosz) requested datas from its members...
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Shopping malls: Do not close the shops on Sunday!
Date: 2010-05-18 00:01:30
The limitation of the opening hours on Sunday is not timely in the current situation – assessed the Hungarian Association of Shopping Centers (MBSZ) on its Friday meeting. The association...
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Hungarian households are on diet
Date: 2010-05-18 00:01:12
Public dieting continued in the first quarter of the year. People increasingly pay back their foreign currency loans, so their housing and other consumption purposes indebtedness have reduced. In the...
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The healthy lifestyle is getting more important at the workplaces
Date: 2010-05-18 00:01:00
According to the research of Nestlé; the graduate students and college students expect healthier lifestyle from their workplaces. The questionnaire responses suggests that, compared to 2009, the number of those...
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Salami from old grey beef
Date: 2010-05-18 00:00:50
The Körös-Maros National Park came up with an own product. Salami will be manufactured from Hungarian grey beef, of course, from only the aging part of the stock. The salami...
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Industrial production increased by nearly 3 percent
Date: 2010-05-17 00:05:59
According to the Central Statistical Office; Industrial production increased by 2.8 percent in March 2010, compared to the same period of last year. Production volume in the first three months...
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Survey over the domestic beer consumption habits
Date: 2010-05-17 00:05:55
The KutatóCentrum surveyed 1028 beer beer consumers over their consumption habits and over the consumer attitudes connected to beer. Twenty-six percent of the online survey respondents consume beer several times...
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We have no chance without effective trade developments in the foreign markets
Date: 2010-05-17 00:05:08
A significantly better trade promotion is required for the Hungarian enterprises to keep pace with the competitors of the foreign markets – said Parragh László. The President of the Hungarian...
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The disappearance of small tenants may be risk to the malls
Date: 2010-05-17 00:05:02
Tatár Tibor, CEO of Futureal Development Zrt. expects a market boom first in the industry market, then in the housing market. He is expecting cautious expansion from the big malls...
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