Other
HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!
Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...
Read more
Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
Read more
Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
Read more
A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
Read more
Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
Read more
Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
Read more
2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
Read more
Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
Read more
Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
Read more
The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
Read more
Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
Read more
Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
Read more
Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
Read moreWine festival on the terrace of the Buda Castle
Europe’s most beautiful wine festival, the Budapest Wine Festival will open for the twenty-sixth time in September. The visitors can taste thousands of wines from nearly 200 domestic and foreign...
Read more
BrandFestival again in October
The summit meeting of the Time Magazine, Emirates Group, METRO, Viber, Coca-Cola, KPMG, Nestlé, Microsoft and many other brands will take place in October. Central Europe’s largest brand and corporate...
Read more
Street food for all food sensitivities
Everybody deserves a good burger, gofri, or taco, so more and more street food producers are thinking about those people who have some food intolerance or follow different diets. From...
Read more
‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
Read more
Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
Read more
Price-sensitive consumers and promotions: best friends forever
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
Read more
A three-day game stew festival in Zalaegerszeg
The National Game Stew and Wine Festival begins with a hunting conference and vintage parade on Friday in Zalaegerszeg. The main objective of the program is to present the hunting...
Read more
The tenth National Chocolate Festival was opened in Szerencs
The tenth National Chocolate Festival was opened in Szerencs on Saturday. At the opening ceremony, Kiss Eliza, ministerial commissioner of the Minister of Agriculture responsible for wine sector tasks, said...
Read more
The ever-strongest BrandFestival line-up
Central Europe’s largest brand and corporate strategic conference, the BrandFestival will be held for the 17th on October 26-27, 2017 at the Budapest Music Center. The Communications Industry’s Summit will...
Read moreMore than forty performers at the 28th Champagne and Wine Festival in Budafok
The 28th Champagne and Wine Festival in Budafok awaits its guests with more than 40 performers, family and children programs and exhibitions on 2 and 3 September at more than...
Read more
DreherFeszt for the fourth time
The DreherFeszt awaits its guests with hop, unfiltered and tank beer specialties that can be tasted only there, and gourmets will also be able to taste the brown Dreher Bak’s...
Read more
You can taste the chulent of four countries at this year’s Chulent Festival
The lovers of the Jewish cuisine could taste the chulents of Yemen, Israel and Poland and Hungary, at the Chulent Festival in Budapest on Sunday. MTI Photo: Demecs Zsolt At...
Read more
Seven new street food trucks will appear in the Kincsem Park in the autumn
Burger fragrance, street racing and horse racing – the traditional Food Truck Show will be held for the fifth time in the Kincsem Park from 1 to 3 September. There...
Read more
Agricultural Marketing Centrum: tradition and innovation will be present at this year’s agricultural and food exhibition
In this year’s National Agricultural and Food Exhibition and Fair (OMÉK) programs, traditions and innovation will be present – Daróczi László, Managing Director of Agrármarketing Centrum emphasized on Thursday, on...
Read more
International Tisza Fish Festival will be held again in Szeged
Once again, the International Tisza Fish Festival will be held in Szeged from September 1, where many thousands of guests are expected from Hungary and beyond the borders. At the...
Read more
Wine and gastronomy are the themes of the artists at this year’s Color City Festival
Wine and gastronomy will be the main theme of this year’s Color City Budapest Festival, during which invited guest artists will paint firewall paintings in many parts of Budapest. MTI...
Read more
The Farmer Expo in Debrecen has ended
More than 30,000 people visited the Farmer Expo in Debrecen, which ended on Sunday evening – Vaszkó László Chief Market Director told MTI. According to his announcement, the biggest interest...
Read more