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Agrármarketing Centrum: Japan is the partner country at this year’s food show

Japan is the partner country of this year’s National Agricultural and Food Exhibition and Fair (OMÉK), so the visitors of the event can get acquainted with the traditional Japanese values...

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Debts not paid before the deadline can easily ruin a company

Financial planning is one of the most important things in a company’s life – and one of the most difficult ones as well. Even the best plans can collapse if...

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Fazekas: livestock farmers have a major role in agriculture’s upturn

Livestock farmers have a major role to play in the agricultural sector – Minister of Agriculture Fazekas Sándor said on Friday in Kaposvár at the opening ceremony of Hungarian Horse...

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The 28th Budafoki Champagne and Wine Festival was held this weekend

The 28th Budafoki Champagne and Wine Festival awaited its guests at fifteen venues with wine tastings, cellar tours, concerts, family and children’s programs on Saturday and Sunday. This year’s event...

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The Plum Days in Szarvas will be held for the 20th time

The 20th anniversary of the Plum Days in Szarvas will be held between 8 and 10 September in Szarvas, Békés county. Six stages, nearly eighty productions, more than a hundred...

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DreherTalks starting on 6th September

Time: 2017.09.06. (szerda) 8 pm Venue: STEX HÁZ (1085 Budapest, József krt. 55-57.) Guests: Jókuti András, a Világevő blog szerzője Web: http://www.facebook.com/events/332789330504579/?fref=ts...

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Sirha Budapest in Hungary!

The International Horeca and Retail Show awaits the professionals of the food industry, baking and confectionery industry, hotel and catering industry, packaging industry and gastronomy from 7 to 9 February...

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Hungarian flavours are conquering Anuga

The year when an Anuga trade show is held has arrived once again: the world’s food manufacturers, their latest products and innovations will all be there for visitors to see....

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A cellar bus will also be launched for the Champagne and Wine festival in Budafok

A cellar bus will also starts from the city center of Budapest to the 28th Champagne and Wine festival in Budafok, which awaits its guests with wine tastings, cellar tours,...

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Second Soproni Beer Rally was focusing on water

HEINEKEN Hungária organised the second Soproni Beer Rally. Drivers of the 10 journalist teams had to cover a distance of 300km to reach Sopron’s VOLT Festival. This year the event was focusing...

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Digitisation and experience: the future of the industry

IBM did a survey among product manufacturers, examining the effects of the latest technological innovations. According to 63 percent of respondents, the market competition isn’t taking place between companies any more:...

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Industrial distributors are fighting for survival

Results of the 2017 UPS Industrial Buying Dynamics survey show that the opportunities created by e-buying are changing the European industrial value chain, and traditional distribution companies must work very...

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Trendy summer food cooked at Gallicoop’s grill party

On 5 July Gallicoop Turkey Processing Zrt. introduced the latest roasting and serving trends at a grill party held in the garden of Pavillon de Paris. Invited journalists had the chance to...

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A beauty from the countryside: Austrian Spar store wins prize

A Spar Austria store in Schönberg has been honoured with the ‘Forum Land-Preis’ recognition. Every year a store that does a lot for the community where it works is rewarded...

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Let’s show shoppers that world-class products are made in Hungary!

Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. is of the opinion that Hungarian product manufacturers need to join forces and show consumers that the Hungarian food industry makes...

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L’Oreal is the most equal employer

In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....

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Hungarian Treasures programme series starts

HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours introducing some of the country’s cultural, natural and historical values. With the new initiative the company’s...

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POP solutions from the Silicon Valley to the Napa Valley

In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...

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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company

According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...

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SMEs say this is the best in being an entrepreneur

According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...

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Autumn EKÁER inspections

From August the National Tax and Customs Administration (NAV) will perform a large number of inspections. Until 20 September finance guards will check weather lorries comply with the rules of the...

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Financial support for food and drink vending machine operators

The Ministry for National Economy has published a government decree on financially supporting the equipping of vending machines with the mandatory supervision unit (AFE). From a total budget of HUF 3.24...

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There is no such thing as a ‘buy’ button

Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...

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A well-prepared consumer protection manager can generate profit

On 30 June the summer workshop of the Consumer Protection Manager Association (FORE) was the place where the ‘Consumer Protection Manager of the Year’ programme was announced. It was the 2013...

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Simstore: reality recreated virtually

Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...

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GfK: more shoppers have started buying multilayer household paper products

Toilet paper: the buyer base of 1-ply products has contracted, in 2016 less than 9 percent of households purchased them. Fewer families bought the 2-ply category as well, but it is still...

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POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme

Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...

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Dutch sauce made from Hungarian ingredients

B.W.A. Kft. distributes Dutch hot pepper sauce products, called Sriracha, in Hungary. Managing director Anton Weij revealed that they started producing raw hot pepper paste in Hajós 26 years ago, which is transported...

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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign

As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...

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New innovations, expanding portfolio

White Lake Kft. is the distributor of Leerdammer cheese, which was developed 40 years ago by two Dutch cheese masters. It is one of Europe’s biggest cheese brands and Kornél Temesvári, managing...

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