News and articles
KMV and PepsiCo’s joint venture: acquisition in Serbia
Karlovarské minerální vody (KMV) and PepsiCo Inc. is buying Serbian mineral water and soft drink company Knjaz Miloš through a joint venture. The acquisition involves buying the production facilities and the...
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Commercial promotes Hungarian Product
Hungarian Product Nonprofit Kft. started a campaign in social media to popularise trademark-using products. Managing director Eszter Benedek told: the commercial will show consumers how much those products mean to us...
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Bloggers riding their bikes to visit trademark users
Hungarian Product is launching a social media campaign, called ‘Hungary on Two Wheels’, which popularises the products using the trademark. As part of this initiative, in July two young bloggers...
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Big weekly shop: more people do it online
Online FMCG sales increased by approximately 20 percent and reached the annual value of HUF 41 billion – informed eMAG. This growth rate was the fastest in the net HUF...
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Ecommerce Hungary to introduce a trademark
Seeking to motivate the e-commerce sector for a fair market conduct and to increase consumer trust, Ecommerce Hungary plans to introduce a trademark system, called Ecommerce Hungary Trustmark. The programme...
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Two thirds of Hungarians are looking forward to new innovations in banking services
Mastercard commissioned TNS Kantar with conducting an 11-market survey on Digital Banking, which revealed that 6 from 7 people use a digital banking service at least once a month, and...
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Nearly 5.4 million online shoppers in Hungary
An eNET online survey conducted in April 2019 found that 91 percent of Hungarian internet users, 5.4 million people, already bought something online minimum once in the last 12 months....
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Beyond Burger: only in Lidl stores in Germany
Beyond Meat’s worldwide success, a vegan burger called Beyond Burger has been available to German consumers since 29 May. It is exclusive to Lidl stores but only as a promotional...
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Coles offers new health food range at affordable prices
Australian supermarket chain Coles is branching out into the booming health foods industry with a new brand: the 28 products target clean-eating consumers. Coles says more than 40 percent of...
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Blood orange Fanta from local sources
Coca-Cola’s new, limited edition ‘Fanta Aranciata Rossa Zero Zuccheri’, is made with ‘Arancia Rossa di Sicilia IGP’ locally-sourced red oranges. According to Coca-Cola, Fanta Aranciata Rossa represents a tribute to...
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Beiersdorf buys the Coppertone brand from Bayer
Beiersdorf buys the Coppertone business from Bayer; the price of Coppertone is USD 550 million. Founded in 1944, Coppertone was the first sun care brand launched in the USA. With the acquisition...
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Mondelēz International recognises planet-supporting startups
Mondelēz International’s global innovation and venture hub, SnackFutures, has honoured two startups for their ‘innovative snacking solutions to help support a healthier planet’ – it was announced at the Seeds & Chips...
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REWE starts selling uncpackaged organic fruits and vegetables
German retailer REWE has decided to remove plastic from select fruit and vegetable categories in 630 of its supermarkets, in a move that will reduce plastic usage by 60,000 kilograms a year....
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Postal services in Swiss Migros stores
Swiss retailer Migros and Swiss Post have entered into a partnership that will enable shoppers to send and receive parcels at around 300 selected Migros branches throughout Switzerland. This step also makes...
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Nespresso helps coffee farmers in a difficult situation
Nestlé’s Nespresso brand has launched ‘Reviving Origins’: it is a new programme aimed at restoring coffee farming in regions where it is under threat. Using its AAA Sustainable Quality programme, Nespresso is...
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Tesco competes with discounters via its Jack’s products
Tesco has started selling Jack’s branded products in its supermarkets for the first time, trying to compete with discounters Aldi and Lidl. Tesco has worked with its suppliers to produce...
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New Amazon Go store in New York
Amazon has expanded its checkout-free small store format in Manhattan. One month after Amazon Go’s debut in New York, the retailer has opened a store on Park Avenue. Next up...
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Algae-based skin care brand from Unilever
Unilever has agreed to buy skin care brand Tatcha, which makes creams using green tea, rice and algae, seeking to ride a wave of demand for Asian-influenced cosmetics. Tatcha was founded...
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Kohl’s closes discount stores
On 3 August Kohl’s Corp. will close its Off/Aisle by Kohl’s discount stores. It was in May 2015 that Kohl’s debuted the off-price format, which was designed to sell deeply discounted merchandise...
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Export success requires patience and perseverance
The Törley Sparkling Wine Cellar was the venue of the Agóra conference titled ‘Sales without Borders’, organised by KNK PR & Média for the Hungarian Product Nonprofit Kft. Participants were discussing...
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(HU) KERÜLJÖN A CSR ÉLVONALÁBA! – Pályázzon a CSR Hungary Díjra!
Sorry, this entry is only available in HU....
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Camera monitors pizza quality
Domino’s Pizza has introduced an artificial intelligence (AI) quality control camera system – it has made its debut in Australia – to ensure every single slice of pizza is as...
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Mirbest Gastro Expo 2019
There was a special gastronomy-themed trade show in the BOK Hall in Budapest on 13-14 May. Mirbest Group – which has 11 member companies – organised a new-type trade event...
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Marketing ideas from a confectionery
A confectionery in Budaörs provides the service of sending an ice cream van to birthday parties and other children’s programmes. The van goes there free of charge minimum if 50...
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The Szekszárd wine region’s dominance
For the third time the wines of the Hungarian Parliament were selected – with blind tasting. In 8 categories 203 wines from 113 wineries were competing. Wineries from Szekszárd finished...
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Mad beers for breakfast
If you open a beer before 11:00, you can now say: I am just having breakfast! Why? Because US brewery Folksbier is brewing their Glow Up beer with leftover bagels...
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Brewhub in Spain
San Miguel, the brewing company with two thirds of the Spanish beer market, launched a so-called brewhub: a collaborative space where craft breweries from around the world can prepare their beer...
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Special bottles for the Eger wine region
Gergő Soltész, president of the Eger Wine Workshop has introduced the special bottle that was designed for the Eger wine region. The bottle was inspired by a design from the...
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Summer wine statistics
Social media users like to drink rosé in the summer, typically sweet or semi-sweet varieties. They have 300-400cl on average and the majority, 42.9 percent cast their vote on spritzer...
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European beer trends
Brewers of Europe has organised a forum in Antwerp, where the best experts in the world were discussing the present and future of beer and brewing. New technology, rediscovered and...
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