REWE launches new meat product with 50-percent vegetable content

By: Trademagazin Date: 2021. 08. 26. 09:12

Germany’s REWE Group has launched classic meat products made of 50 percent vegetables, under the brand name ‘Better Half’. At the beginning the retailer will be offering two products – minced beef and sausages – on the self-service shelves of REWE stores. It took REWE two years to develop Better Half products, which will be available from this autumn.

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