Company and Personal News

Competition to encourage outdoor activities

drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...

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AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a...

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Mûhely kávézó

Young people in Székesfehérvár have long been waiting for a place with not only food and drink but also some form of entertainment. Műhely cafe is a place with a...

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Revenues up by 20 per cent for SIÓ-ECKES last year

The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...

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Kalinka Premium Vodka

Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

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Why was it important for your company to be among the first signatories of the Declaration?

Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...

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Between two worlds

Geographic location and religion both have a major influence on eating habits in Turkey. Though it is based on several hundred year old traditions, Turkish cuisine has changed significantly as...

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Honour for Péter Feiner from Austria

Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...

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Turkish honey

According to Aloglu Özcan, owner of „Három testvér” restaurant in Fény utca, most working people in Turkey visit a catering unit at least once a day. Breakfast and lunch are...

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Coffee with art

Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...

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Coffee advertising performance

An Illy Cafe located in New York uses a new version of the very popular form of indirect advertising called product placement. A 90 minute theatrical performance titled “28 seconds”...

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News

Two recommended places. Main Cities of Europe 2008 has recently been published by Michelin, with 41 cities in 20 countries. Náncsi Néni and Segal are the two Budapest restaurants included...

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Food patriot

A conservative MP, David Cameron has recommended that labels should be introduced to mark food products of genuinely British origin. He believes that inaccurate labelling makes it difficult for consumers...

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Less carbon dioxide from Nestlé

Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...

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Too strong for comfort

It is not only European sommeliers who encourage Californian wine producers to reconsider the alcohol content of their wines. Though Californian wines with a 15-17 per cent alcohol content are...

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New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

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Whose future is it?

The stories of the two former chairmen of Étrend association illustrate the present situation of Hungarian gastronomy well. Péter Mózes, who resigned in February had pointed out the problems which...

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Iceman coming?

Last summer, huge blocks of ice were used for cooling some large building in New York, instead of air conditioning, Water was refrozen using energy from solar cells. Blocks of...

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

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Profit going up in smoke

The Smokers’ Association wants a frank dialogue with legislators, as they regard the currently proposed amendment of the law about the protection of non-smokers as unrealistic. They would only support...

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Still a long way to go!

Per capita consumption of cheese in Hungary is still well below the EU average. The consumption of cheese had been growing in the EU till 2001, stabilising around 19 kilos....

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Franchise news

Dr Istán Kiss, general secretary of the Hungarian Franchise Association retires. He has lead the organisation since its foundation in 1991. His successor is dr. Katalin Mandel, owner and director...

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Could be simple…

…to sell ice cream with a high margin. As people go out looking for an experience, ice cream desserts also need decoration! Wafers, chocolate decorations, creams, candied fruits and fresh...

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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