Company and Personal News

Rauch entering the cocktail market

Rauch is to enter the market of premium products with two cocktails in 2009. FRUCTAILS is an alcohol free fruit cocktail in two flavours (Red Colada and Tropical Sunrise), in...

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New musical image for Obi

Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...

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Győri Jó Reggelt! joghurtos

The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...

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Vodka & Co.

Royal vodka is to get a new bottle again this spring – for the third time in this decade. What is behind this constant urge to change? Competition is the...

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Tesco collecting PET-bottles and alu-boxes in 50 stores

In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...

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Signal Style-Tech fogkefe

Developed to clean those parts of our mouths which are difficult to reach. Owing to its unique metal handle, its long neck allows us to reach all areas inside our...

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Not taking any chances

Following the drop in sales seen in 2008, manufacturers expect this year to be better. Changes in consumer habits are also detectable in the HoReCa sector. – Sales in developing...

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Gallicoop’s 20th birthday

Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...

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NEXON representing ADP

NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...

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SNICKERS

SNICKERS is a delicious „fuel” full of peanuts which fills kids up with energy and helps them in keeping up with their friends. Agency: BBDO Budapest Zrt. Customer: Mars Magyarország...

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Royal vodka introducing their new lid and bottle design

Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...

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Bigger than expected profit for Messer Hungarogáz

Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...

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Franchise news

Is there a crisis after all? Though we have heard optimistic statements from the representatives of franchise chains, recent news does not sound very good. The Gloria Jean’s chain closed...

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New name for courier service

Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...

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Surprises from 60 year old Tchibo

Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...

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Private chef

Zsolt Litauszki (33) had been one of the great promises in the profession, but he has chosen to close his restaurant in spite of a very good start. This is...

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With dots for cultic gifts

A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...

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Agárdi Pálinkafőzde and its chief distiller world champions

Agárdi Pálinkafőzde became world champion at the Destillata 2009 competition held in Vienna. The distillery won the title „Distillery of the Year’, while several of its products won “Palinka of...

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Coming from America

Attila Bicsár, chef of Alabárdos visited the US in February, holding a demonstration of Hungarian cuisine in the French Culinary Institute as one of the programs in the Year of...

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...

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Completa opening on line café

An on line café was opened by Completa in April at the www.completa.hu web site, where a lot of information is available about the brand and the products. Recipes of...

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Bistro fever

Bistro type restaurants have become very popular in Europe and the US as well in recent years. This is probably partly due to the “retro” wave and the fact that...

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Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...

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News

Sales at U.S. retailers declined less than expected in March in a sign that shoppers may be regaining confidence to open their wallets after more than a year of recession....

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Combination oven

Demand for multifunctional kitchen equipment is growing among professional users. The Merrychef 402S combining the advantages of hot air and micro wave ovens has been developed to meet such demand....

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Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

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Question

What means are available for supporting the international marketing of Hungarian wine? How useful are the new resources made accessible by the EU wine/grape reform? How could market players co-operate...

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Art of food

…but not food styling this time. For example, designers working for an entity called Obacchi Jacket Lunch Box and calling themselves “food hackers” have redesigned the covers of several dozens...

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Coca-Cola icons for the summer

This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...

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Answer

Since August 2007, winemakers have been subject to a marketing tax. 60 percent of tax revenues which amount to HUF 750 million annually are allocated to collective wine marketing. A...

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