Keleti falls

By: trademagazin Date: 2010. 05. 20. 08:00

One of the last great Czech classics on the Hungarian market, Becherovka gave in to the current trend: it is being flavoured. Becherovka Lemond now boats the fresh flavours of orange, lemon and kumquat.

Consumers‘ taste changes and the younger generations do not favour drinks with high alcohol content. Becherovka Lemond’s alcohol content is 20-percent and it hits Hungarian shops in April.

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