Company and Personal News
Artificial vodka, artificial whisky, artificial joy
Date: 2010-06-17 08:00:00
Evgeny Moscalev, a professor of Saint Petersburg Polytechnic University developed a method for turning vodka (or any other spirit) into powder, from which pills can be made. It might turn...
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Henkel donated further defibrillators
Date: 2010-06-17 08:00:00
Henkel Hungary placed three defibrillators in Békés County: one in a Békéscsaba health institution situated on Lencsési Road and two in Henkel’s Körösladány plant. The portable devices can be used...
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Tesco recruited new regional suppliers
Date: 2010-06-17 08:00:00
On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...
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Organic wines
Date: 2010-06-17 08:00:00
British supermarket chain Waitrose sells Virtue wines, which come from Chile in 24,000-litre eco-tanks and is bottled in the UK. One tank of wine is enough for 32,000 bottles and...
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NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
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With the scents of our childhood
Date: 2010-06-17 08:00:00
If there is one beer women might get to like, it is definitely Liefmans from Belgium. This red fruit beer with a 4.2% alcohol content comes from the 120-year old...
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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Treasure hunting in METRO
Date: 2010-06-17 08:00:00
The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...
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Facing the challenge in New York – part 9
Date: 2010-06-17 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I have completely found my part in the...
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Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00
Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...
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Let us buy Hungarian!
Date: 2010-06-17 08:00:00
The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...
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Knowledge management in catering and tourism
Date: 2010-06-17 08:00:00
‘Knowledge management in the field of catering and tourism’ is the title of the book that offers useful for knowledge for anyone who works in these fields. The quality assurance...
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The necessary extra, part 4
Date: 2010-06-17 08:00:00
In this series we introduce original ideas that may help to make a restaurant more popular. Every Friday afternoon from 5 to 6 Allan Susser, the chef of Modern Seafood...
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New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
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There is no reason to argue about the third!
Date: 2010-06-17 08:00:00
The 2010 Alexandra Restaurant Guide was presented to the press at the end of May. Testers visited restaurants incognito and used the GaultMillau systems for rating, with the performance of...
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The market does not expand, but it evolves
Date: 2010-06-17 08:00:00
According to Norbert Káhn, Gyermely Zrt.’s commercial director the pasta market has been at a standstill in the past three years. Hungarian consumers still prefer egg pasta, which has a...
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Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
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Hot summer, long drinks
Date: 2010-06-17 08:00:00
Present alcohol consumption trends are favourable for summer cocktails – which are light, fresh and have lower alcohol content. Péter Morafcsik, president of Hungarian Bartender Union and the head of...
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Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00
Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...
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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
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Bacardi champions
Date: 2010-06-17 08:00:00
Bacardi Martini Open Cup, one of the most important stages on the road to winning the Bartender of the Year title, was held at the end of May. Gábor Onufer...
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Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
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The transformation of tourism
Date: 2010-06-17 00:02:38
According to the study of the European Travel Commission and the World Tourism Organisation; the future of tourism is being transformed by the increasing of population, the increasing average age,...
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Clorox donation for flood victims
Date: 2010-06-17 00:00:05
The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...
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New participant on the café market
Date: 2010-06-16 00:04:21
The fast café markets, that are well-known for decades abroad, growing in Hungary also. Today, Starbucks is opening its gates in Hungary. This segment on the drinks market can be...
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